david-mcraney-belief-change-architecture

name	David McRaney: Belief Change Architecture
description	Complete belief change architecture — from psychological diagnosis through persuasion engineering to commercial application — based on David McRaney's How Minds Change + Spencer Greenberg interview synthesis
version	3.0
format	completion-engine
workflows	14

David McRaney: Belief Change Architecture

The science of how minds actually change — translated from McRaney's synthesis of Street Epistemology, Deep Canvassing, Motivational Interviewing, Elaboration Likelihood Model, and cognitive psychology into deployable frameworks for audience research, persuasion, and conversion.

David McRaney's How Minds Change integrates previously siloed disciplines into a unified theory of belief modification. This skill converts that theory into deployable systems for:

1. Belief Diagnosis & Research — Map belief structures, processing routes (ELM), emotional sediment, and metacognitive profiles
2. Threshold Calculation — Quantify the exact social/identity cost of change using the 30% empirical calibration
3. Intervention Design — Match strategy to belief type, processing route, and rebuttal type

Apex Workflows (v3.0)

These 10 workflows form a complete belief-change production system. The Creative Brief is the hub — all others accept its output.

Slash Command	Workflow	Produces
/belief-creative-brief	Belief-Layer Creative Brief	Master intelligence document — feeds every downstream workflow
/mcraney-deep-canvass	Deep Canvassing Research Sprint	5-phase Belief Architecture Document from Perplexity research
/persuasion-copy	Persuasion-Engineered Copy Engine	McRaney × Luke Iha finished copy with ELM + proof + accommodation
/accommodation-audit	Accommodation Audit	7-point quality gate — accommodation vs assimilation
/belief-dissolve-copy	Belief Dissolution Copywriting	Copy that dissolves a specific blocking belief from within
/resistance-proof-rx	Resistance-Matched Proof Rx	McRaney diagnosis → Luke Iha proof prescription
/threshold-campaign	Threshold-Optimized Campaign	Multi-touchpoint campaign targeting the binding constraint
/metacognitive-content	Metacognitive Thought Leadership	Content that triggers genuine self-examination
/elm-content-strategy	ELM Content Strategy	Platform × processing route matrix with matched prescriptions
/social-permission-campaign	Social Permission Campaign	Campaign to reduce social cost of adoption

Workflow Hub Architecture

                    /belief-creative-brief
                    (master document — run ONCE)
                            │
        ┌───────────────────┼───────────────────┐
        ▼                   ▼                   ▼
  /mcraney-deep-canvass   Section 3         Section 2
  (feeds Section 1)     ┌───┴───┐         ┌───┴───┐
        │               ▼       ▼         ▼       ▼
        │    /elm-content   /resistance  /social-permission
        │    -strategy      -proof-rx    -campaign
        │
        ├──► /persuasion-copy
        ├──► /belief-dissolve-copy
        ├──► /threshold-campaign
        └──► /metacognitive-content
                    │
                    ▼
            /accommodation-audit
            (quality gate — run LAST)

Legacy Workflows (v2.1)

#	Workflow	Produces
strategic	Strategic Persuasion Campaign Blueprint	1-on-1 or small-scale persuasion roadmap
social	Social Influence & Norm-Shift Strategy	Group behavior shift and tribal bridge plan
high	High-Resistance Intervention Protocol	Emergency de-escalation for extreme beliefs
belief-intel	Belief-First Audience Intelligence	Belief-aware consumer posture profile (Dai Media cross-stack)

Quick Reference

• Genius Context: genius.md — load before any workflow (26 patterns, 13 hidden knowledge items)
• Legacy Prompts: references/_legacy-prompts/ — archived atomic prompts
• Source Material: references/spencer-greenberg-interview-notes.md — v2.1 extraction source

Execution Prompts (structure-pure v2)

14 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• David McRaney — Group Reasoning Optimizer — skills/david-mcraney-belief-change/references/prompts-v2/10_group_reasoning_optimizer.md
• David McRaney — Argument Evaluation Mode Activator — skills/david-mcraney-belief-change/references/prompts-v2/11_argument_evaluation_activator.md
• David McRaney — Crisis State Persuasion Calibrator — skills/david-mcraney-belief-change/references/prompts-v2/12_crisis_state_calibrator.md
• David McRaney — Extreme Belief Exit Architect — skills/david-mcraney-belief-change/references/prompts-v2/13_extreme_belief_exit_architect.md
• David McRaney — Cross-Tribal Bridge Protocol — skills/david-mcraney-belief-change/references/prompts-v2/14_cross_tribal_bridge_protocol.md
• David McRaney — Belief Diagnostic Engine — skills/david-mcraney-belief-change/references/prompts-v2/1_belief_diagnostic_engine.md
• David McRaney — Motivational Interviewing Execution System — skills/david-mcraney-belief-change/references/prompts-v2/2_mi_execution_system.md
• David McRaney — Anxiety Dissolution Protocol — skills/david-mcraney-belief-change/references/prompts-v2/3_anxiety_dissolution_protocol.md
• David McRaney — Environment Optimization Audit — skills/david-mcraney-belief-change/references/prompts-v2/4_environment_optimization_audit.md
• David McRaney — Pluralistic Ignorance Breaker — skills/david-mcraney-belief-change/references/prompts-v2/5_pluralistic_ignorance_breaker.md
• David McRaney — Social Safety Net Builder — skills/david-mcraney-belief-change/references/prompts-v2/6_social_safety_net_builder.md
• David McRaney — Staged Persuasion Architect — skills/david-mcraney-belief-change/references/prompts-v2/7_staged_persuasion_architect.md
• David McRaney — Trust Architecture Builder — skills/david-mcraney-belief-change/references/prompts-v2/8_trust_architecture_builder.md
• David McRaney — Lens Prediction & Management System — skills/david-mcraney-belief-change/references/prompts-v2/9_lens_prediction_management.md