david-placek-brand-naming-science

Transform the naming process from a Friday-afternoon guessing game into a scientific treasure hunt. This skill deploys David Placek's 40-year methodology from Lexicon Branding — the firm behind Swiffer, BlackBerry, Impossible Burger, Pentium, Febreze, Sonos, Azure, Windsurf, Vercel, and 4,000+ other brand names across 23 countries. The core insight: the right name creates *asymmetric advantage* — it compounds over time as the highest-frequency leverage point in any brand. Great names are *surprisingly familiar* (easy to process, impossible to ignore) and sit in the *tension zone* (polarizing enough to have energy, not comfortable enough to be invisible).

Jump to install

Repository: Farrice/mes-knowledge-base
Last source activity: July 18, 2026 at 02:36
Detected SKILL.md language: English
Stars: 0
Forks: 1

Install options

The review-first prompt is selected by default. You can switch to a direct command or download a local copy.

Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.

A direct command skips the review prompt. Inspect the source before running it.

npx skills add https://github.com/Farrice/mes-knowledge-base --skill david-placek-brand-naming-science

The command stays on one line. Scroll horizontally to inspect it before copying.

Prefer a local copy? Download the files currently available to SkillsMP.

Review the source files

Read SKILL.md and any companion files shown by SkillsMP before deciding whether to install.

File Explorer

35 files

SKILL.md

Source instructions · Read-only preview

Back to search Back to installation

generate

The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.

2026-08-06

video-studio

The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).

2026-08-06

brad-bonanno-explainer-video-architecture

Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.

2026-08-06

View all from this repository

name	David Placek — Brand Naming Science
domain	Brand Naming Science — Applied linguistics, creative strategy, sound symbolism, processing fluency, naming methodology
description	Transform the naming process from a Friday-afternoon guessing game into a scientific treasure hunt. This skill deploys David Placek's 40-year methodology from Lexicon Branding — the firm behind Swiffer, BlackBerry, Impossible Burger, Pentium, Febreze, Sonos, Azure, Windsurf, Vercel, and 4,000+ other brand names across 23 countries. The core insight: the right name creates asymmetric advantage — it compounds over time as the highest-frequency leverage point in any brand. Great names are surprisingly familiar (easy to process, impossible to ignore) and sit in the tension zone (polarizing enough to have energy, not comfortable enough to be invisible).
workflows	["workflows/naming-sprint.md","workflows/name-audit.md","workflows/rename-evaluation.md","workflows/sonic-hooks.md","workflows/content-audit.md","workflows/divergent-ideation.md"]