jay-hiette-coaching-positioning

Jay Hiette's Reality Matrix system for online coaching businesses — belief-shifting positioning, contrarian message architecture ("People think X, which causes Y, but the truth is Z"), symptom-language copy, identity-led content from daily splurges, and a compounding deal flow (profile-visit ads → one VSSL → nano offer → high-ticket ascension). For coaches who are already posting and signing occasional clients but blend into the sea of competitors.

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Repository: Farrice/mes-knowledge-base
Last source activity: July 18, 2026 at 15:15
Detected SKILL.md language: English
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generate

The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.

2026-08-06

video-studio

The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).

2026-08-06

brad-bonanno-explainer-video-architecture

Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.

2026-08-06

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Jay Hiette — Coaching Positioning & Belief-Shifting Offers

Jay Hiette went from a burned-out marketing agency operator doing 80-hour weeks of cold outreach to ~$20K/month personal profit from an online coaching business run three days a week. His core inversion: strategy is not the bottleneck — messaging and positioning are. Marketing that only educates is "handing books to someone with blurred vision"; shift the belief first (the optometrist model) and the same content suddenly converts. The Reality Matrix operationalizes this in four moves: Dream Client → Vision Assets → Reality Shift → Deal Flow.

Available Workflows

Workflow

Produces

architect-reality-matrix

Complete positioning system: One Niche Trinity, dream-client transformation map, IEL bio statement, unique mechanism graphic spec, branding direction

engineer-belief-shifts

Contrarian position suite: core claim ("People think X → truth is Z"), the 4 canonical belief shifts applied to the niche, symptom-language library

build-deal-flow

Client-acquisition engine: profile-visit ad angles, one VSSL outline, nano-offer → high-ticket ascension path, daily splurge content system

Quick Reference

Reality Matrix (4 steps): 1) Dream Client, 2) Vision Assets, 3) Reality Shift, 4) Deal Flow. Foundations and message BEFORE ads and scaling.

One Niche Trinity: You (values, story) + Mechanism (named process, visualized) + Outcome (the unique identity your clients achieve). Compress into an IEL statement for the bio.

Core claim formula: "People think X, which causes Y, but the truth is Z" — anchored in a mechanism, never a random opinion.

The 4 belief shifts: problems → symptoms · goals → priorities · dreams → milestones · education → belief shift.

Optometrist model: correct the prescription (belief) before handing over content (books). Education teaches; belief shifts transform — and transformation makes you the only choice.

Symptom language: describe the moment they can't ignore ("every time you walk in the kitchen, you overeat"), not the label ("emotional eating"). Symptoms are felt, not debated.

Deal flow: profile-visit ads (~$10/day) grow a qualified audience → one VSSL (golden YouTube video) nurtures → email community → nano offer repairs trust → high-ticket ascension. Target 5-10x ROAS; attention compounds over months, never ad-to-book-a-call.

Belief-shift metric: people repeating your wording back to you in DMs = the message is landing.

Idea sources: life snapshots, calendar activities, conversations & media → captured via 5-minute daily "splurge" (no backspaces) → hook / story / value-lesson.

Proof point: 800K-follower fitness coach couldn't convert (funny content, no clear message); Yip with a few hundred followers made EUR 8K in 3 weeks off clear positioning + unique mechanism. Followers don't convert — beliefs do.

Execution Prompts (structure-pure v2)

3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

Belief-Shift Suite — skills/jay-hiette-coaching-positioning/references/prompts-v2/belief-shift-suite.md

Deal Flow Client-Acquisition Engine — skills/jay-hiette-coaching-positioning/references/prompts-v2/deal-flow-client-acquisition-engine.md

Reality Matrix Positioning System — skills/jay-hiette-coaching-positioning/references/prompts-v2/reality-matrix-positioning-system.md