| name | Luke Iha — Million-Dollar Mechanisms |
| description | Engineering unique mechanisms that make every promise believable. UMP/UMS selection, SIN framework, Universal Mechanism Matrix, characterization, and the Little Big Idea. |
Luke Iha — Million-Dollar Mechanisms
The unique mechanism engineering system. How to find, name, validate, and sell the "reason it works" that makes every other element of copy more believable.
What This Skill Does
A promise without a mechanism is just another claim. This skill turns products into discoveries by engineering the "why behind the what" — the mechanism that transforms "lose 20 pounds" into "lose 20 pounds by neutralizing the cortisol switch in your gut."
Core Capabilities
- UMP vs UMS Strategic Selection — Choose problem mechanism or solution mechanism based on market sophistication
- SIN Framework — Simple, Intuitive, New filter for mechanism viability
- Universal Mechanism Matrix — 3×4 brainstorming grid for systematic mechanism generation
- Characterization (Naming) — The name IS the mechanism in the reader's mind
- Little Big Idea Discovery — Product truth × audience desire intersection
- Mechanism Validation Triangle — Story + hook + visual metaphor quality gate
- Pain Matrix Integration — 10-dimension pain mapping with causal pain as entry point
Workflows
| Workflow | Produces | Command |
|---|
| Mechanism Discovery Engine | 10+ candidate mechanisms via Matrix + insight vectors | /mechanism-discover |
| Mechanism Validator | SIN score + validation triangle + competitive uniqueness |
