luke-iha-million-dollar-mechanisms

name	Luke Iha — Million-Dollar Mechanisms
description	Engineering unique mechanisms that make every promise believable. UMP/UMS selection, SIN framework, Universal Mechanism Matrix, characterization, and the Little Big Idea.

Luke Iha — Million-Dollar Mechanisms

The unique mechanism engineering system. How to find, name, validate, and sell the "reason it works" that makes every other element of copy more believable.

What This Skill Does

A promise without a mechanism is just another claim. This skill turns products into discoveries by engineering the "why behind the what" — the mechanism that transforms "lose 20 pounds" into "lose 20 pounds by neutralizing the cortisol switch in your gut."

Core Capabilities

1. UMP vs UMS Strategic Selection — Choose problem mechanism or solution mechanism based on market sophistication
2. SIN Framework — Simple, Intuitive, New filter for mechanism viability
3. Universal Mechanism Matrix — 3×4 brainstorming grid for systematic mechanism generation
4. Characterization (Naming) — The name IS the mechanism in the reader's mind
5. Little Big Idea Discovery — Product truth × audience desire intersection
6. Mechanism Validation Triangle — Story + hook + visual metaphor quality gate
7. Pain Matrix Integration — 10-dimension pain mapping with causal pain as entry point

Workflows

Workflow	Produces	Command
Mechanism Discovery Engine	10+ candidate mechanisms via Matrix + insight vectors	/mechanism-discover
Mechanism Validator	SIN score + validation triangle + competitive uniqueness	/mechanism-validate
Little Big Idea Finder	Product truth × audience desire intersection	/little-big-idea
Mechanism-to-Copy Bridge	Hooks, lead angles, ad concepts, VSL outline from mechanism	/mechanism-copy

When to Use

• Before writing ANY copy that needs a "reason to believe"
• When an offer's promise feels generic or unbelievable
• When differentiating in a crowded market
• When developing a new product angle or repositioning

Skill Stacking

• copy-blocks → Mechanism anchors the PROOF and CURIOSITY blocks
• vsl-leads → Mechanism name becomes micro lead hook foundation
• unaware-ads → UMP/UMS connects to awareness-level targeting
• creative-strategy → Pain matrix enhances creative brief with multi-dimensional pain
• proof-mechanisms → Mechanism provides the core claim that proof elements validate

Execution Prompts (structure-pure v2)

4 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• Luke Iha — Little Big Idea Finder — skills/luke-iha-million-dollar-mechanisms/references/prompts-v2/little-big-idea-finder.md
• Luke Iha — Mechanism Discovery Engine — skills/luke-iha-million-dollar-mechanisms/references/prompts-v2/mechanism-discovery-engine.md
• Luke Iha — Mechanism-to-Copy Bridge — skills/luke-iha-million-dollar-mechanisms/references/prompts-v2/mechanism-to-copy-bridge.md
• Luke Iha — Mechanism Validator — skills/luke-iha-million-dollar-mechanisms/references/prompts-v2/mechanism-validator.md