| name | Luke Iha: VSL Lead Mastery |
| version | 1.0 |
| expert | Luke Iha |
| domain | VSL Leads, Sales Page Openings, Fascination Engineering |
| description | The opening architecture for VSLs and long-form sales assets — the 'movie trailer' that determines whether anyone watches the rest. Includes 7 types of micro leads, a 15-element lead checklist, fascination bullet engineering, and reverse outline methodology for learning from winning leads. |
Luke Iha: VSL Lead Mastery
What This Skill Does
This skill operationalizes the OPENING LAYER of sales copy — what happens between the hook and the body. In Luke's framework, the lead is the "movie trailer" for the VSL: it must create DESIRE to watch without spoiling the mechanism. Most copywriters either write leads that are too short (jumping to the mechanism) or too long (burying the reader in preamble). This skill gives you the architecture for leads that convert.
Two core systems:
- Micro Leads — The 50-200 word opening that sits ON TOP of the lead body. 7 proven types, each triggering curiosity through a different psychological mechanism. Testable independently.
- Lead Body Architecture — The full lead structure: Hook phase → Build belief → Handle objections → Close. Each phase uses specific copy blocks at specific velocities.
Available Workflows
| # | Workflow | Produces |
|---|
| 1 | VSL Lead Writer | Complete lead (micro lead + body + fascinations + close) for any offer |
| 2 | Micro Lead Generator | 7+ micro leads using each proven type — pick the strongest |
| 3 | Fascination Bullet Factory | 30+ fascination bullets from a product's feature/benefit list |
| 4 | Lead Reverse Engineer | Structural analysis of any existing lead with psychology annotations |
When to Use
- Writing any VSL, long-form sales page, or advertorial
- When VSL watch time is low (lead isn't creating enough curiosity)
- When conversion drops off before the mechanism reveal (lead isn't building enough belief)
- When you need to test openings quickly (micro leads are independently testable)
- When you want to learn from competitors (reverse engineer their leads)
Skill Stacking
- → Luke Iha Copy Blocks: The lead body is built FROM copy blocks. This skill specifies which blocks, in what order, at what velocity for the lead specifically.
- → Luke Iha Million-Dollar Mechanisms: The mechanism is TEASED in the lead (element #6 of the 15-element checklist) but not revealed. This skill handles the tease. That skill handles the mechanism itself.
- → Luke Iha Proof Mechanisms: Proof appears in the lead's "Handle Objections" phase. Proof Mechanisms provides the specific proof types to deploy.
- → Luke Iha Unaware Ads: Micro lead types overlap with unaware ad hook types — but micro leads are EXPANDED openings (50-200 words vs 1-2 sentences).
- → Luke Iha Creative Strategy: Creative strategy decides the audience and angle. This skill executes the lead FOR that audience at that angle.
Execution Prompts (structure-pure v2)
4 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Luke Iha — Fascination Bullet Factory —
skills/luke-iha-vsl-leads/references/prompts-v2/fascination-bullet-factory.md
- Luke Iha — Lead Reverse Engineer —
skills/luke-iha-vsl-leads/references/prompts-v2/lead-reverse-engineer.md
- Luke Iha — Micro Lead Generator —
skills/luke-iha-vsl-leads/references/prompts-v2/micro-lead-generator.md
- Luke Iha — VSL Lead Writer —
skills/luke-iha-vsl-leads/references/prompts-v2/vsl-lead-writer.md
