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Download Zip Downloading... More from this repository The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.
The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).
brad-bonanno-explainer-video-architecture Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.
Related occupations SOC
Based on SOC occupation classification
name Made to Stick Messaging (Dan & Chip Heath) description Transform any idea into a sticky message using the SUCCESs framework - Simple, Unexpected, Concrete, Credible, Emotional, Stories version 2.0 format completion-engine workflows 4
Made to Stick Messaging (Dan & Chip Heath)
Engineer messages that survive, spread, and change behavior using the universal principles that make ideas unforgettable.
Chip and Dan Heath reverse-engineered sticky ideas—from urban legends to proverbs to successful campaigns—discovering they share common DNA. The SUCCESs framework provides a universal checklist for making ANY idea memorable, persuasive, and actionable.
Core Capabilities:
Apply the SUCCESs framework to any message
Diagnose and cure the Curse of Knowledge
Create att
Available Workflows
# Workflow Produces Use When strategic Strategic Messaging & Identity Foundation Brand Messaging Bible & Strategic Creative Brief You need to define a brand's core identity, understand deep buyer psychology, and set the strategic direction for all future communications. success The SUCCESs Content Architecture Sticky Multi-Channel Content Playbook You are creating educational, viral, or long-form content that needs to be remembered and shared across various platforms. high High-Stakes Sales & Persuasion Engine Sales Conversion Toolkit & Objection Arsenal You need to move prospects to action, optimize offer messaging, or equip a sales team with persuasive narratives and social proof. authority Authority Experience & Transformation Design Immersive Presentation & Transformation Blueprint You are designing high-impact live events, webinars, video scripts, or long-term customer transformation journeys.
Quick Reference
Execution Prompts (structure-pure v2)
36 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
HEATH BROTHERS - STICKY HEADLINES & HOOKS ENGINE — skills/made-to-stick-messaging/references/prompts-v2/advanced-crown-jewel-1-sticky-headlines-engine.mdHEATH BROTHERS - AD CREATIVE ENGINE — skills/made-to-stick-messaging/references/prompts-v2/advanced-crown-jewel-10-ad-creative-engine.mdHEATH BROTHERS - MARKET POSITION CRYSTALLIZER — skills/made-to-stick-messaging/references/prompts-v2/advanced-crown-jewel-2-market-position-crystallizer.mdHEATH BROTHERS - VIRAL CONTENT ARCHITECT — skills/made-to-stick-messaging/references/prompts-v2/advanced-crown-jewel-3-viral-content-architect.mdHEATH BROTHERS - BUYER PSYCHOLOGY DECODER — skills/made-to-stick-messaging/references/prompts-v2/advanced-crown-jewel-4-buyer-psychology-decoder.mdHEATH BROTHERS - SALES NARRATIVE CONSTRUCTOR — skills/made-to-stick-messaging/references/prompts-v2/advanced-crown-jewel-5-sales-narrative-constructor.mdHEATH BROTHERS - CONTENT PILLAR GENERATOR — skills/made-to-stick-messaging/references/prompts-v2/advanced-crown-jewel-6-content-pillar-generator.mdHEATH BROTHERS - OFFER MESSAGING OPTIMIZER — skills/made-to-stick-messaging/references/prompts-v2/advanced-crown-jewel-7-offer-messaging-optimizer.mdHEATH BROTHERS - STRATEGIC CREATIVE BRIEF GENERATOR — skills/made-to-stick-messaging/references/prompts-v2/advanced-crown-jewel-8-strategic-creative-brief.mdHEATH BROTHERS - EMAIL SEQUENCE ALCHEMIST — skills/made-to-stick-messaging/references/prompts-v2/advanced-crown-jewel-9-email-sequence-alchemist.mdCHIP & DAN HEATH - SUCCESs MESSAGE ARCHITECT — skills/made-to-stick-messaging/references/prompts-v2/crown-jewel-1-success-message-architect.mdCHIP & DAN HEATH - SCHEMA VIOLATION ENGINE — skills/made-to-stick-messaging/references/prompts-v2/crown-jewel-2-schema-violation-engine.mdCHIP & DAN HEATH - CONCRETE TRANSLATOR — skills/made-to-stick-messaging/references/prompts-v2/crown-jewel-3-concrete-translator.mdCHIP & DAN HEATH - CREDIBILITY ARCHITECT — skills/made-to-stick-messaging/references/prompts-v2/crown-jewel-4-credibility-architect.md
CHIP & DAN HEATH - EMOTIONAL ENGINEER — skills/made-to-stick-messaging/references/prompts-v2/crown-jewel-5-emotional-engineer.md
CHIP & DAN HEATH - STORY SPOTTER & CRAFTER — skills/made-to-stick-messaging/references/prompts-v2/crown-jewel-6-story-spotter-crafter.md
CHIP & DAN HEATH - CURSE OF KNOWLEDGE REVERSAL SYSTEM — skills/made-to-stick-messaging/references/prompts-v2/crown-jewel-7-curse-reversal-system.md
HEATH BROTHERS - STICKY LONG-FORM CONTENT ARCHITECT — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-1-sticky-longform-architect.md
HEATH BROTHERS - TRANSFORMATION JOURNEY ORCHESTRATOR — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-10-transformation-journey-orchestrator.md
HEATH BROTHERS - BOOK & PLAYBOOK ARCHITECTURE — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-11-book-playbook-architecture.md
HEATH BROTHERS - TESTIMONIAL & SOCIAL PROOF OPTIMIZER — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-12-testimonial-social-proof-optimizer.md
HEATH BROTHERS - SALES CONVERSATION ARCHITECT — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-13-sales-conversation-architect.md
HEATH BROTHERS - STICKY SALES CONVERSATION ARCHITECT — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-13-sticky-sales-conversation.md
HEATH BROTHERS - LIVE WORKSHOP & WEBINAR FACILITATOR — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-14-live-workshop-webinar-facilitator.md
HEATH BROTHERS - OBJECTION ALCHEMY ARSENAL — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-15-objection-alchemy-arsenal.md
HEATH BROTHERS - PROPOSAL & PITCH OPTIMIZER — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-16-proposal-pitch-optimizer.md
HEATH BROTHERS - BRAND MESSAGING BIBLE — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-17-brand-messaging-bible.md
HEATH BROTHERS - REFERRAL CATALYST SYSTEM — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-18-referral-catalyst-system.md
HEATH BROTHERS - MICRO-CONTENT ALCHEMIST — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-2-micro-content-alchemist.md
HEATH BROTHERS - GHOSTWRITING VOICE SYNTHESIZER — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-3-ghostwriting-voice-synthesizer.md
HEATH BROTHERS - DEEP ICP EXCAVATION SYSTEM — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-4-deep-icp-excavation.md
HEATH BROTHERS - STICKY VIDEO & AUDIO SCRIPT ENGINE — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-5-sticky-video-audio-scripts.md
HEATH BROTHERS - STICKY EDUCATIONAL CONTENT ARCHITECT — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-6-sticky-educational-content.md
HEATH BROTHERS - STICKY CASE STUDY CONSTRUCTOR — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-7-sticky-case-study-constructor.md
HEATH BROTHERS - INSIGHT MINING ENGINE — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-8-insight-mining-engine.md
HEATH BROTHERS - STICKY PRESENTATION ARCHITECT — skills/made-to-stick-messaging/references/prompts-v2/supplemental-prompt-9-sticky-presentation-architect.md