oren-norton-brand-world-building

Scott Norton (Sir Kensington's founder, Vacation advisor) × Oren John: world-building as the successor to identity marketing. Film-mechanics ladder (setting→institutions→props), growth by initiation, the fantasy engine, invented lore, Hotel Test + Brand Trip Test diagnostics, and boring-industry transfer. Use for building brand worlds from zero, wrapping offers/services in worlds, initiation-based acquisition, campaign-as-era design, and 60-second world diagnostics. Do NOT use for archetype selection (oren-brand-archetypes), identity-driver work (oren-identity-brand-os), scaling an already-locked world (brand-world-expansion), or episodic TV-format brand shows (bw-brand-world).

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Repository: Farrice/mes-knowledge-base
Last source activity: August 6, 2026 at 02:51
Detected SKILL.md language: English
Stars: 0
Forks: 1

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generate

The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.

2026-08-06

video-studio

The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).

2026-08-06

brad-bonanno-explainer-video-architecture

Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.

2026-08-06

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name	Oren × Norton — Brand World-Building
description	Scott Norton (Sir Kensington's founder, Vacation advisor) × Oren John: world-building as the successor to identity marketing. Film-mechanics ladder (setting→institutions→props), growth by initiation, the fantasy engine, invented lore, Hotel Test + Brand Trip Test diagnostics, and boring-industry transfer. Use for building brand worlds from zero, wrapping offers/services in worlds, initiation-based acquisition, campaign-as-era design, and 60-second world diagnostics. Do NOT use for archetype selection (oren-brand-archetypes), identity-driver work (oren-identity-brand-os), scaling an already-locked world (brand-world-expansion), or episodic TV-format brand shows (bw-brand-world).
version	1.0
format	completion-engine
workflows	10
sources	'The world building playbook for brands' (orenmeetsworld × Scott Norton, 40:37, 2026-08-05) — watched with visual context, extracted same day