Author direct-response conversion assets via The Donahoe Method: sales pages, VSLs, squeeze pages, OTOs, downsells, lead-magnet pages, bridge pages, webinar reg, thank-you pages, plus the Method's copy primitives (open, proof, locks, bullets, close, chute, voice).
Use when the user has a product or offer and needs fresh copy/pages built from a brief - not auditing existing assets.
Not for analyzing or scoring existing copy on a URL - see /market copy or /market landing for those.
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SKILL.md
Source instructions · Read-only preview
name
convert
pack
business-conversion
family
conversion_orchestrator
description
Author direct-response conversion assets via The Donahoe Method: sales pages, VSLs, squeeze pages, OTOs, downsells, lead-magnet pages, bridge pages, webinar reg, thank-you pages, plus the Method's copy primitives (open, proof, locks, bullets, close, chute, voice).
Use when the user has a product or offer and needs fresh copy/pages built from a brief - not auditing existing assets.
Not for analyzing or scoring existing copy on a URL - see /market copy or /market landing for those.
triggers
["convert","donahoe method","the donahoe method","write me a sales page","build me a sales page","write me a sales letter","vsl","video sales letter","squeeze page","opt-in page","oto page","downsell page","lead magnet page","bridge page","thank you page","webinar registration","apply the method","irresistible copy","direct response copy from scratch"]
negative_triggers
["audit my landing page","cro review","score my conversion","rewrite my copy","analyze the funnel at this url"]
{"lineage":"Wayland Business Suite (Original) - built on The Donahoe Method, synthesizing Schwartz/Halbert/Caples/Ogilvy/Sugarman/Hormozi/Cialdini canon"}
Convert - Conversion Orchestrator (The Donahoe Method, encoded)
Verb-style entry point for the Wayland conversion pack. The user types /convert <verb> <args> and this skill dispatches to the corresponding sub-skill. Every sub-skill is auto-registered as its own flat slash command (/convert-sales-page, /convert-vsl, ...) so power users skip the verb. The orchestrator exists for English-style chaining (/convert sales-page my-course) and for composite flows that span multiple sub-skills.
What this pack ships (33 skills)
This pack is the conversion-asset authoring layer of the Wayland Business Suite. Every page-building skill applies The Donahoe Method - 8 named frameworks + foundation + voice rules + temperature model - and emits both a structured brief AND a paste-ready HTML/CSS reference implementation.
The Method (full source: .planning/research/conversion-pack-2026-05-03/the-donahoe-method.md):
The One Person Rule - Always writing to one person, not an audience.
The Four Questions (diagnostic) - Why You / Why Me / Why This / Why Now.
The Four-Layer Open - Nerve Strike → Side Door → Skin in the Game → Fingerprint.
Visual proof stacking (testimonials, logo bars, video > text)
audit
convert-audit
Donahoe Method audit (8 frameworks scored)
package
convert-package
Composite - full sales asset end-to-end
report
convert-report
Aggregate prior runs into client-ready report
Inputs
First positional arg: the verb (one of the table above)
Remaining args: passed through as the sub-skill's input (product description, offer brief, target audience, etc.)
out_path(optional): explicit output file. Defaults via build_report_path("business-conversion", instruction).
Routing logic
Parse the first whitespace-delimited token as the verb. Lowercase it.
If the verb maps to a sub-skill in the table above, invoke it via delegate_task with the remaining args as the goal and out_path injected if the caller supplied one.
If the verb is package or another composite, run the composite flow (see below).
If the verb is unknown, list the verb table back to the user and ask which one they meant. Do not guess.
Composite flows
/convert package <product>
The full sales-asset build end-to-end. Fans out the following sequence:
convert-four-questions <product> - diagnostic
convert-temperature <product> - temperature classification
convert-sales-page (composes the above into the full page + HTML/CSS)
convert-audit (Method audit on the result)
convert-report (client-ready aggregate)
/convert quick <product>
60-second compressed Method snapshot:
1 four-question answer set
1 temperature read
1 four-layer open
1 cascade close opener
5 bullet candidates (one per type)
For when the user wants a feel for what the Method produces before committing to a full asset.
Cross-pack delegation
The conversion pack handles assets. The funnels pack handles architecture. They compose:
/convert sales-page builds the page; /funnel offer designs what's sold on it.
/funnel build-campaign cross-pack composite calls /convert sales-page, /convert vsl, /convert squeeze etc. as part of full-campaign delivery.
For end-to-end ("AI replaces the agency"), use the suite-level /launch <product> composite (in business-campaign-suite meta-pack).
The Donahoe Method as the operating system
Every writing skill (convert-open, convert-proof, etc.) and every page-builder calls them in proper order. Every page emits a Method coverage report - a footer that names which frameworks ran at full coverage, where coverage compressed, and where the asset's scale made a framework not applicable. The footer never grades its own work; it routes to a separate Bullshit Filter pass:
Method coverage report:
Open: full / partial / n-a - <one-line reasoning>
Three Locks: full / partial / n-a - <one-line reasoning>
Proof: full / partial / n-a - <one-line reasoning>
Bullets: full / partial / n-a - <one-line reasoning>
Cascade Close: full / partial / n-a - <one-line reasoning>
Greased Chute: full / partial / n-a - <one-line reasoning>
Voice Rules: full / partial / n-a - <one-line reasoning>
Temperature: <Ice Cold / Cool / Warm / Hot / Boiling>
Required next step: Run /convert bullshit-filter on this draft before shipping.
The Filter is a SEPARATE pass - this skill cannot grade its own output.
Without that footer + a Bullshit Filter coaching pass, the asset isn't done.
Notes
The Method is the operating system. Lineage authors (Schwartz, Halbert, Caples, Ogilvy, Sugarman, Hormozi, Cialdini) are cited as method-depth where their canonical concepts add specific value (e.g., Schwartz awareness levels in convert-temperature, Caples 35 headline formulas in convert-open Layer 1).
All page-builder outputs must pass convert-bullshit-filter before delivery. If the filter fails, route back to the relevant writing skill for rewrite.
HTML/CSS reference implementations target paste-ready usage in Webflow / Framer / Wix / Carrd / static HTML hosts. Modern semantic HTML, mobile-first CSS, no framework dependencies.
