app-store-optimization

## What I do - Optimize app visibility in app stores - Research and select relevant keywords - Design compelling app icons and screenshots - Write effective app descriptions - Optimize conversion rates - Track and analyze store performance - Implement A/B testing for store listings ## When to use me Use me when: - Launching a new mobile app - Improving app download numbers - Competing in saturated categories - Planning app store presence - Reducing user acquisition costs - Analyzing store analytics ## Key Concepts ### ASO Elements 1. **App Name**: 30-char limit, primary keywords 2. **Subtitle**: 30-char, secondary keywords 3. **Keywords**: 100-char field (iOS), no duplicates 4. **Description**: Hook users, include features 5. **Icon**: Memorable, scalable, testing 6. **Screenshots**: Feature-first, show value 7. **Preview Video**: 15-30 seconds, auto-play ### Keyword Research - Analyze competitors - Use ASO tools (Sensor Tower, AppTweak) - Long-tail keywords have less competition - Consider local languages - Update regularly based on data ### Conversion Optimization - A/B test screenshots and icons - Feature key benefits in first 3 screenshots - Localize for target markets - Maintain high ratings through quality - Respond to reviews professionally ### Ranking Factors - Download velocity - User ratings and reviews - Engagement metrics - Keyword relevance - Backlinks (for web presence)