Use when a non-designer needs to audit a UI, generate a design spec (spacing, type scale, color tokens, grids), or build brand foundations (logo systems, palette and type pairing, brand guidelines). Covers the visual layer, UX/perceptual critique, and brand…
Use when a B2B SaaS founder needs to choose, prioritize, or rebalance customer acquisition channels — deciding outbound vs inbound, paid vs PLG, where to put marketing budget, or sanity-checking CAC, LTV:CAC, and payback. Also for channel-specific playbooks…
Use when the user needs to write, rewrite, review, or critique commercial copy meant to drive a reader toward action — landing pages, hero sections, headlines, email (cold outreach, nurture, promo, launch), CTAs, microcopy, product descriptions, value…
Use when the user needs to design, run, or audit product or GTM analytics — metric hierarchies and north stars, funnels, cohort retention, churn, pipeline velocity, forecasting, lead scoring, NRR, A/B tests, or analytical SQL — or uploads a dataset to…
Use when the user needs to deploy, operate, secure, or scale running infrastructure — cloud architecture (multi-region, VPC, FinOps), CI/CD and deployment strategies, secrets/IAM/supply-chain security, observability and SLO alerting, SRE and incident…
Use when planning, auditing, or speccing a video's motion and visual craft: shot lists, storyboards, color scripts, transitions, easing, kinetic typography, pacing, retention, or animation principles. Triggers: 'video plan', 'shot list', 'storyboard', 'color…
Use when a SaaS founder is deciding on or building a product-led growth motion — assessing PLG readiness, choosing freemium vs free trial vs reverse trial, defining activation and PQLs, designing self-serve onboarding and conversion triggers, building viral…
Use when a SaaS founder needs to set, audit, or redesign pricing — choosing a value metric, structuring tiers and packaging, setting price points, designing discounts, planning a price increase, or optimizing a pricing page. Also for monetization questions…