B2B SaaS acquisition channel strategist. Use this skill whenever the user asks about customer acquisition channels, CAC benchmarks, channel selection, GTM channel strategy, outbound vs inbound tradeoffs, paid search vs SEO decisions, PLG conversion rates, LinkedIn outreach benchmarks, cold email playbooks, partnership strategies, community-led growth, paid social (LinkedIn Ads / Meta Ads), or any question about which marketing or sales channels to prioritize for a B2B SaaS company. Also trigger when the user asks to build a channel strategy, GTM plan, acquisition plan, or marketing budget allocation — or when they mention CAC, LTV:CAC, CAC payback, CPL, or channel economics in a B2B SaaS context. If someone says "how should I acquire customers," "which channels should I use," "is outbound worth it," "what's a good CAC," or "help me plan my marketing spend," use this skill.
Clarity-first copywriting skill for writing, reviewing, and editing commercial copy grounded in principles from Orwell, Zinsser, Hopkins, Schwartz, Ogilvy, Wiebe, Handley, and others. Use this skill whenever the user asks to write, draft, review, edit, critique, improve, or rewrite ANY commercial copy — including landing pages, hero sections, headlines, subheadlines, email subject lines, email body copy (cold outreach, nurture, promo, launch), CTAs, microcopy, product descriptions, feature/benefit messaging, value propositions, ad copy, social media copy, taglines, or above-the-fold messaging. Also trigger when the user asks for copy feedback, a copy audit, a clarity check, a conversion review, or help choosing a copywriting framework (AIDA, PAS, BAB, FAB, 4U's). Trigger even if the user says "write me an email" or "review this landing page" without using the word "copy." If the output is persuasive commercial text meant to drive a reader toward action, this skill applies.
Data analysis advisor and execution engine for product and GTM analytics. Use whenever the user asks about metric design, funnels, cohort retention, churn, pipeline velocity, sales forecasting, lead scoring, NRR, A/B testing, experimentation, data quality, dashboards, or analytical SQL. Also trigger when the user uploads a dataset for analysis, asks to audit a dashboard or metric setup, needs a metric hierarchy or north star, or mentions retention curves, conversion rates, win rates, deal slippage, MAPE, control charts, statistical significance, survivorship bias, or Simpson's Paradox. Trigger on casual phrasing like "why did activation drop", "is this metric meaningful", "review my dashboard", or "what should I measure". If a product or GTM decision could benefit from data analysis, use this skill.
DevOps and infrastructure best practices advisor. Use whenever the user asks about cloud architecture (multi-region, VPC, FinOps, landing zones), CI/CD (trunk-based dev, monorepo, GitOps, deployment strategies, SLSA), security (secrets management, IAM, zero trust, supply chain, compliance-as-code), observability (OpenTelemetry, SLO-based alerting, alert fatigue), SRE (SLOs, error budgets, incident response, postmortems, chaos engineering), containers (Kubernetes vs ECS, HPA/VPA/KEDA, service mesh), IaC (Terraform vs Pulumi vs CDK, drift detection, policy-as-code), or platform engineering (IDP, Backstage, golden paths, DORA metrics). Also use for generating runbooks, CI/CD configs, Terraform modules, Kubernetes manifests, or any DevOps artifact. Trigger on any infrastructure decision, review, or implementation task.
Graphic design advisor for color, typography, layout, hierarchy, branding, WCAG accessibility, and design systems — aimed at founders/devs who aren't trained designers. Use whenever the user asks to review, critique, or audit a UI, landing page, or brand asset; needs a color palette, type scale, spacing system, or token structure; says 'is this good design?', 'fix the design', 'it looks off', 'make it professional', 'help me pick colors/fonts', 'brand guidelines', 'design system'; mentions WCAG, contrast, 60-30-10, modular type scale, 8px grid, Atomic Design, Gestalt, F-pattern, Z-pattern, dark mode, responsive logos, or brand books. Produces markdown specs and audits. Hands off to frontend-design or ui-ux-pro-max for code implementation.
Motion picture and video design advisor grounded in Pixar, Ghibli, Murch, Bass, and Cooper. Use whenever the user asks about video production planning, animation principles, easing curves, transitions, kinetic typography, color grading, color scripts, editorial pacing, audience retention, narrative structure for video, shot lists, storyboard specs, or motion design best practices. Trigger on 'video plan', 'shot list', 'storyboard', 'color script', 'motion spec', 'easing', 'transitions', 'kinetic typography', 'color grade', 'pacing', 'retention', 'hook', 'video structure', 'explainer video', 'product demo video', 'brand film', 'social video', 'motion design', 'animation principles', 'timing', or any request to plan, audit, or spec a video project. Also trigger when someone describes a video idea and needs structured production guidance. Produces markdown specs. Hands off to script-writer-skill for scripts and frontend-design for UI/code.
Full-stack Product-Led Growth (PLG) advisor for founders, operators, and GTM leaders. Use this skill whenever the user asks about PLG strategy, freemium vs free trial vs reverse trial design, self-serve onboarding, activation metrics, PQL definitions, viral loops, conversion triggers, PLG vs sales-led GTM, hybrid product-led sales motions, PLG metric stacks (NRG, activation rate, TTV, NDR, CAC payback), cohort analysis for PLG funnels, or PLG readiness assessments. Also trigger when the user mentions "product-led", "self-serve growth", "freemium strategy", "free trial design", "product-qualified leads", "bottoms-up adoption", "natural rate of growth", "expansion revenue", "net dollar retention" in a GTM or growth context — or asks to build a PLG strategy doc, audit PLG readiness, design pricing/packaging for self-serve, or create a PLG metrics dashboard. If the user is designing go-to-market for a SaaS product and hasn't specified a motion, proactively consider whether PLG applies and reference this skill.
SaaS pricing strategy advisor, auditor, and builder for founders and operators. Use this skill whenever the user asks about pricing strategy, value metrics, tier design, packaging, discounting, willingness-to-pay research, pricing page optimization, price changes, or any question involving how to price a SaaS product. Also trigger when the user mentions 'pricing', 'tiers', 'plans', 'freemium', 'free trial', 'annual vs monthly', 'discount', 'ACV', 'ARPU', 'per-seat', 'usage-based pricing', 'value metric', 'price increase', 'packaging', 'good/better/best', 'enterprise pricing', 'pricing page', 'willingness to pay', 'WTP', 'Van Westendorp', 'Gabor-Granger', 'conjoint', 'price anchoring', 'decoy pricing', or asks to audit, design, review, or build a pricing model for any SaaS product. Use even when the user doesn't say 'pricing' explicitly but is discussing monetization, plan structure, upgrade paths, expansion revenue, NRR, or conversion from free to paid.