go-to-market-diagnosis

name	go-to-market-diagnosis
description	Use when a product, service, or consulting offer needs market entry, growth, or conversion improvement. Use when applying the Go To Market Diagnosis consulting method and when a user asks for Go To Market Diagnosis, method execution, structured diagnosis, or action planning.
license	Apache-2.0

Go To Market Diagnosis

Use this skill to run Go To Market Diagnosis as a practical consulting method, not as a generic framework explanation.

Method Notes

• Diagnose segment, problem, offer, message, channel, proof, pricing, and sales motion.
• Identify the weakest link before recommending tactics.

Required Inputs

Collect or infer these inputs before execution:

• target customers
• offer
• channels
• sales process
• conversion or traction evidence

If an input is missing, do not block automatically. Mark it as missing, state the assumption used, and add a validation action.

When Not To Use

Do not use when the product, target segment, market objective, and observed performance gap are undefined. A single campaign problem usually needs a narrower diagnostic.

Adjacent Methods

• competitive-positioning: focus on the buyer's choice versus alternatives.
• customer-segmentation: define distinct customer groups and service logic.
• business-model-canvas: test the full value creation and capture model.

Step-by-Step Execution

Step	Required input	How to execute	Output
Define GTM goal	Market, segment, offer, growth/conversion goal.	State what GTM outcome is underperforming or planned.	GTM frame.
Assess fit chain	Problem, segment, offer, message, channel, proof, price, sales motion.	Evaluate each link for fit and evidence.	GTM fit chain.
Find bottleneck	Fit chain and performance evidence.	Identify the weakest link limiting progress.	GTM bottleneck.
Design experiments	Bottleneck, constraints, available channels.	Define tests for message, channel, offer, proof, or sales motion.	Experiment backlog.
Set operating cadence	Experiments, metrics, owners.	Define next sprint, success signals, and review cadence.	GTM action plan.

Output Template

### 1. Growth Goal And Evidence
Goal:
Segment:
Offer:
Current funnel evidence:

### 2. Fit Chain
| Element | Current hypothesis | Evidence | Gap |
|---|---|---|---|
|  |  |  |  |

### 3. Binding GTM Bottleneck
Bottleneck:
Why it constrains growth:
Alternative explanation:
Confidence:

### 4. Experiments
| Experiment | Owner | Timing | Cost | Success threshold | Next decision |
|---|---|---|---|---|---|
|  |  |  |  |  |  |

### Evidence And Next Decision
- Confirmed facts:
- Assumptions:
- Missing evidence:
- Next action, owner, and timing:
- Expected signal and decision threshold:

Quality Gate

• Produce the method-specific outputs for Growth Goal And Evidence, Fit Chain, Binding GTM Bottleneck; do not substitute a generic framework summary.
• Tie every material score, causal claim, or stakeholder judgment to evidence or label it as an assumption.
• Include at least one disconfirming check, sensitivity, alternative explanation, or failure condition appropriate to the method.
• Convert the result into a named action or decision with an owner or stakeholder, timing, and observable signal.
• State missing inputs and the smallest validation action instead of inventing precision.
• Keep wording professional and plain enough that a smart non-specialist can use the output directly.