content-gap-analysis

name	content-gap-analysis
description	SEO content gap analysis: find topics and keywords competitors rank for that you don't, with prioritized editorial calendar and opportunity scoring. Part of a 20-skill SEO & GEO suite. 内容差距分析/选题规划/内容机会/内容策略/竞品内容
version	6.0.0
license	Apache-2.0
compatibility	Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations.
homepage	https://github.com/aaron-he-zhu/seo-geo-claude-skills
when_to_use	Use when finding content gaps between two domains, discovering missing topics, or identifying coverage holes versus competitors.
argument-hint	<your domain> <competitor domain>
metadata	{"author":"aaron-he-zhu","version":"6.0.0","geo-relevance":"medium","tags":["seo","geo","content-gaps","topic-analysis","content-strategy","editorial-calendar","competitive-gap","content-opportunities","内容缺口","コンテンツギャップ","콘텐츠갭","brechas-contenido"],"triggers":["find content gaps","content opportunities","topic analysis","content strategy gaps","editorial calendar","untapped topics","what am I missing","topics to cover","what do competitors write about","what should I cover next","topics I haven't written about","they cover this but I don't","what topics am I missing","what content should I create","内容缺口分析","选题规划","内容机会","竞品话题","缺什么内容","竞品写了什么","还应该写什么","コンテンツギャップ","コンテンツ機会","콘텐츠 갭 분석","콘텐츠 기회","brechas de contenido","oportunidades de contenido","lacunas de conteúdo","content gab analysis"]}

Content Gap Analysis

See every topic your competitors rank for that you don't — this skill compares your content inventory against 3–5 rivals, scores each gap by traffic potential and effort, and delivers a prioritized editorial calendar you can act on immediately.

Quick example: Find content gaps between myblog.com and hubspot.com, drift.com → get a Tier 1 quick-win list, a Tier 2 strategic build plan, and a 90-day content calendar sorted by ROI.

System role: Research layer skill. It turns market signals into reusable strategic inputs for the rest of the library.

Part of the SEO & GEO Skills Library · 20 skills · ClawHub · skills.sh

When This Must Trigger

Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:

Use this whenever the task needs reusable market intelligence that should influence strategy, not just an ad hoc answer.

• Planning content strategy and editorial calendar
• Finding quick-win content opportunities
• Understanding where competitors outperform you
• Identifying underserved topics in your niche
• Expanding into adjacent topic areas
• Prioritizing content creation efforts
• Finding GEO opportunities competitors miss

What This Skill Does

1. Keyword Gap Analysis: Finds keywords competitors rank for that you don't
2. Topic Coverage Mapping: Identifies topic areas needing more content
3. Content Format Gaps: Reveals missing content types (videos, tools, guides)
4. Audience Need Mapping: Matches gaps to audience journey stages
5. GEO Opportunity Detection: Finds AI-answerable topics you're missing
6. Priority Scoring: Ranks gaps by impact and effort
7. Content Calendar Creation: Plans gap-filling content schedule

Quick Start

Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.

Basic Gap Analysis

Find content gaps between my site [URL] and [competitor URLs]