serp-analysis

name	serp-analysis
description	SERP analysis and search intent mapping: analyze ranking factors, SERP features, AI overviews, featured snippets, and People Also Ask patterns. Part of a 20-skill SEO & GEO suite. SERP分析/搜索结果/精选摘要/AI概览/搜索意图
version	6.0.0
license	Apache-2.0
compatibility	Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations.
allowed-tools	WebFetch
homepage	https://github.com/aaron-he-zhu/seo-geo-claude-skills
when_to_use	Use when analyzing search engine results pages, SERP features, featured snippets, People Also Ask, or understanding ranking patterns for a query.
argument-hint	<keyword or query>
metadata	{"author":"aaron-he-zhu","version":"6.0.0","geo-relevance":"high","tags":["seo","geo","serp-analysis","serp-features","featured-snippet","ai-overview","people-also-ask","search-intent","SERP分析","検索結果分析","검색결과","analisis-serp"],"triggers":["analyze search results","SERP analysis","what ranks for","SERP features","why does this page rank","featured snippets","AI overviews","what's on page one for this query","who ranks for this keyword","what does Google show for","what shows up for this search","who is on page one","why does this page rank first","what SERP features appear for","SERP分析","搜索结果分析","精选摘要","AI概览","谁排第一","搜索结果长什么样","谁排在前面","検索結果ページ分析","検索結果分析","強調スニペット","검색 결과 분석","SERP 분석","análisis SERP","análisis de resultados de búsqueda","análise de SERP","serp anaylsis"]}

SERP Analysis

Decode any search results page before you write a single word — this skill maps every ranking factor, SERP feature, and AI Overview trigger for your target keyword, then tells you exactly what format and depth your content needs to win.

Quick example: Analyze the SERP for "how to start a podcast" → see which content types dominate, which featured snippets are winnable, whether an AI Overview fires, and the minimum domain authority needed to rank.

System role: Research layer skill. It turns market signals into reusable strategic inputs for the rest of the library.

Part of the SEO & GEO Skills Library · 20 skills · ClawHub · skills.sh

When This Must Trigger

Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:

Use this whenever the task needs reusable market intelligence that should influence strategy, not just an ad hoc answer.

• Before creating content for a target keyword
• Understanding why certain pages rank #1
• Identifying SERP feature opportunities (featured snippets, PAA)
• Analyzing AI Overview/SGE patterns
• Evaluating keyword difficulty more accurately
• Planning content format based on what ranks
• Identifying ranking factors for specific queries

What This Skill Does

1. SERP Composition Analysis: Maps what appears on the results page
2. Ranking Factor Identification: Reveals why top results rank
3. SERP Feature Mapping: Identifies featured snippets, PAA, knowledge panels
4. AI Overview Analysis: Examines when and how AI answers appear
5. Intent Signal Detection: Confirms user intent from SERP composition
6. Content Format Recommendations: Suggests optimal format based on SERP
7. Difficulty Assessment: Evaluates realistic ranking potential

Quick Start

Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.

Basic SERP Analysis

Analyze the SERP for [keyword]