Use this skill when the user wants to choose marketing channels, plan their launch newsletter, set a GTM budget, collect social proof, or build their communication strategy. Phase 8 of 12: interactive guided workflow for choosing GTM motions, narrowing channels, projecting funnels, drafting social posts, launching newsletters, collecting social proof, marketplace strategy, GTM budget, and launch plan presentation.
Use this skill when the user has already launched and wants to build repeatable growth systems, set up a CRM, create SOPs, or run growth experiments. Phase 10 of 12: interactive guided workflow for launch retrospective, CRM setup, GTM motions, roadmap creation, growth sprints, CRO experimentation, growth loops, SOPs, and new market exploration.
Use this skill when the user needs to define their MVP, create a product roadmap, plan metrics and tracking, refine their value proposition with JTBD, or run usability tests. Phase 4 of 12: interactive guided workflow for JTBD value proposition refinement, product roadmap, MVP definition, metrics and tracking plans, bug hunting, usability testing, and pre-mortem workshops.
Use this skill when the user wants to research competitors, plan customer interviews, conduct market research, or understand their competitive landscape. Phase 2 of 12: interactive guided workflow for beachhead segment identification, Market-Problem Map, customer discovery interviews, surveys, competitor analysis, competition mood boards, competitor ad monitoring, and competitive experience teardowns.
Use this skill when the user wants to position their product in the market, craft messaging, define their UVP/USP, or build a visual identity. Phase 6 of 12: interactive guided workflow for market positioning (April Dunford framework), UVP/USP differentiation, messaging v01 template, minimum viable visual identity, and messaging testing with prospects.
Use this skill when the user is preparing to launch, wants to set up a war room, build a launch support network, write launch emails, or plan launch day activities. Phase 9 of 12: interactive guided workflow for building a support network (50+ allies), UTM tracking setup, launch email writing, war room setup, launch event planning, launch-day engagement optimization, and screenshotting everything.
Use this skill when the user wants to build their sales engine — sales deck, case studies, outbound campaigns, partnership programs, or ABM strategy. Phase 12 of 12: interactive guided workflow for sales deck, one-pager, case studies, outbound campaigns, partnership programs, dream client lists, video selling, ABM, sales scripts, and customer exit interviews.
Use this skill when the user wants to start their go-to-market strategy, build a strategic foundation, or asks about SWOT analysis, value proposition canvas, 90-day GTM plan, analytics setup, or getting started with GTM. Phase 1 of 12: interactive guided workflow through One-Page Endgame (OPE) canvas, GTM Power Hour, SWOT analysis, problem space deep dive, value proposition canvas, LinkedIn optimization, email collection, domain setup, 90-day GTM plan, analytics setup, and mission-critical mindset.