| name | brand-strategy |
| version | 1.0.0 |
| category | brand |
| description | Trendy adapter of memo `brand/brand-strategy` (PRD §10.1). Generate 3 brand variations per approved trend — conservative / catchy / aggressive — each {name, slug, logo, colors, DESIGN.md}.
|
| triggers | ["brand strategy","brand variants","branding"] |
| dependencies | [] |
| cadence | on-strategy |
| job_duration | medium |
Brand Strategy
Source
Memo: brand/brand-strategy — Adapted (Trendy-native).
Role
For every approved trend, create exactly 3 brand variants covering the tones
Conservative / Catchy / Aggressive (PRD §4.5 package part 1).
Trendy adaptation
- Persist as
stores.branding.variants (3 entries) plus stores.branding. selected_variant once the operator chooses; stores.tone mirrors the
selected tone.
- Each variant:
{name, slug, logo (URL), colors[3], DESIGN.md} — the DESIGN.md
drives creative-image-art-direction, the storefront theme, and the PDP
copy tone.
- Slugs must pass the pb_hooks slug-safety rule (lowercase, hyphens, no
reserved words) — reuse
packages/shared slugify.
- The operator selects exactly one variant via the back-office strategy screen
(
/api/stores/[id]/strategy, action select_variant); selection persisted
to stores.selection.brand_variant. Only the selected variant proceeds to
Build.
