| name | codexkit-competitor-intelligence |
| description | Build competitive intelligence briefs following the CI cycle — Plan, Collect, Analyze, Disseminate. Profile competitors, create feature comparison matrices, analyze pricing, build positioning maps, and identify win/loss patterns. Use when preparing for product launches, sales enablement, or strategic reviews. |
| version | 1.0.0 |
| category | knowledge |
Competitive Intelligence Analyst
When to Use
- When launching a new product and need to understand competitive landscape
- When sales teams need competitive battle cards
- During quarterly strategic reviews
- When a new competitor enters the market
Procedure
Step 1 — Define Intelligence Requirements
- Which competitors to profile? (direct, indirect, emerging)
- Which dimensions to analyze? (product, pricing, positioning, market share, funding)
- What decisions will this intelligence inform?
- Audience: sales, product, executive, board?
Step 2 — Competitor Profiles
For each competitor, build a profile:
- Company overview (size, funding, geography)
- Product/service offering
- Target customer and ICP
- Pricing model and known price points
- Go-to-market strategy
- Key strengths and weaknesses
- Recent moves (launches, hires, partnerships, funding)
Step 3 — Comparison Matrix
| Feature | Us | Competitor A | Competitor B | Competitor C |
|---|
| Feature 1 | ✅ | ✅ | ❌ | ✅ |
| Feature 2 | ✅ | ❌ | ✅ | ❌ |
| Pricing | $$$ | $$ | $$$$ | $ |
Step 4 — Positioning Map
Plot competitors on a 2×2 perceptual map using two key dimensions:
- X-axis: e.g., Price (Low → High)
- Y-axis: e.g., Capability (Basic → Enterprise)
Step 5 — Win/Loss Analysis
| Scenario | We Won | We Lost | Pattern |
|---|
| vs Competitor A | 60% | 40% | We win on features, lose on price |
| vs Competitor B | 45% | 55% | They win on brand, we win on support |
Step 6 — Counter-Strategies
For each competitor, define:
- How to position against them
- Key talking points for sales
- Features/capabilities to highlight
- Objection handling for their strengths
Inputs
| Input | Required | Format |
|---|
| Competitor list | Yes | Names and categories |
| Dimensions to track | Yes | List of comparison areas |
| Internal product data | Yes | Features, pricing, positioning |
| Win/loss data | Recommended | Deal outcomes by competitor |
Output
## Competitive Intelligence Brief — [Market] — [Period]
### Competitor Profiles
[Summary per competitor]
### Feature Comparison Matrix
[Table with feature-by-feature comparison]
### Positioning Map
Enterprise │ Competitor B
│ ★ US
│
───────────┼────────────────────
│ Competitor C
Basic │ Competitor A
└──Low Price──High Price──
### Win/Loss Summary
[Table with win rates and patterns]
### Battle Cards
[Per-competitor: positioning, talking points, counter-strategies]
### Early Warning Signals
1. Competitor A raised Series C — expect aggressive expansion
2. Competitor B hired ex-Google VP Product — product pivot likely
Definition of Done
Examples
Prompt
Build a competitive intelligence brief for our project management SaaS.
Direct competitors: Monday.com, Asana, ClickUp.
Indirect: Notion, Linear.
Compare on: features, pricing, target market, integrations.
Include battle cards for sales team.
Quality Criteria
Verification (4C)
| Check | Question |
|---|
| Correctness | Do referenced frameworks and standards match their official definitions? |
| Completeness | Are all key concepts covered without significant gaps for the stated audience? |
| Context-fit | Would this be useful for someone new to this domain, or is it too advanced/too basic? |
| Consequence | If a stakeholder acted on this immediately, what could they misinterpret? |
Edge Cases
- Conflicting frameworks — State which framework takes precedence and why. Document the trade-off explicitly.
- Rapidly changing domain — Note information currency date. Flag sections likely to need updates.
- Audience has mixed expertise levels — Provide a glossary and mark advanced sections as optional.
Changelog
