marketing-skills

Plan and create new Google Ads campaigns and report on existing accounts via the Hyper MCP. Use when the user wants to launch Search, Display, Performance Max, Video, Demand Gen, Shopping, or App campaigns, build Google Ads reports or dashboards, diagnose conversion tracking, or mentions Google Ads, AdWords, search ads, display ads, Performance Max, PMax, PPC, Google campaigns, search term reports, budget analysis, conversion funnels, negative keywords, or manager accounts (MCC).

Plan and create Meta (Facebook + Instagram) advertising campaigns end-to-end via the Hyper MCP, defaulting to Advantage+ automation. Use when the user wants to launch Meta ads, Facebook ads, Instagram ads, Advantage+ campaigns, carousel ads, dynamic creative ads, set up Meta conversion tracking, analyze performance, audit a Meta ads account, or build Meta performance dashboards. Also triggers on phrases like meta campaign, facebook campaign, advantage+, or meta account audit.

Plan and create Snapchat Ads campaigns end-to-end via the Hyper MCP — campaign, ad squad, ad build order with media upload, creatives, targeting, Snap Pixel conversion tracking, and sync / async reporting, using micro-currency budgets and JSON-Patch partial updates. Use when the user wants to launch Snapchat ads, build ad squads, upload Snap creatives, set up Snap Pixel tracking, or analyze Snapchat ad performance. Also triggers on snap ads, snapchat campaign, or snapchat ads manager.

Plan and create Reddit Ads campaigns end-to-end via the Hyper MCP — campaign, ad group, ad build order with subreddit / interest / geo targeting, promoted posts, custom and saved audiences, Reddit pixel conversion tracking, and reporting, with micro-currency budgets. Use when the user wants to launch Reddit ads, promote a Reddit post, target subreddits, set up a Reddit pixel, or pull Reddit ad reports. Also triggers on reddit campaign, reddit ppc, or reddit ads manager.

Generate on-brand ad creatives — visuals + copy — for Google, Meta (Facebook / Instagram), and other paid platforms via the Hyper MCP. Extracts brand identity from a website, writes ad copy variants, and produces brand-consistent images using reference-based image generation. Use when the user asks for ad creative, ad copy variants, RSA headlines, Meta ad creative, display ads, carousel ads, or A/B test variants.

Plan and create Amazon Sponsored Products campaigns end-to-end via the Hyper MCP. Use when the user wants to launch Amazon Ads, set up Sponsored Products, manage keyword targeting and bids, configure ASIN or category product targeting, add negative keywords, automate budget rules, analyze ACoS / ROAS, or generate Sponsored Products reports. Also triggers on amazon ppc, amazon campaign, amazon keywords, or amazon report.

Drive Google Analytics (GA4), Google Tag Manager, Google Search Console, and BigQuery from chat — tracking plans, GA4 reports, key-event (conversion) setup, custom dimensions and metrics, GTM audits, GSC performance, and GA4 BigQuery export queries. Use when the user wants an analytics audit, a GA4 report, a tracking plan, conversion setup, GTM cleanup, search-performance data, or asks "how is the site performing?" or "are my conversions firing?".

Generate one excellent, on-brand blog post per run for any business, built to rank on Google and get cited by AI search (ChatGPT, Claude, Perplexity, AI Overviews). A stateful engine: reads a brand strategy doc, picks a fresh topic (never repeats), researches, writes in the brand's voice, and logs the post back. Use when the user wants to write a blog post, run a daily or recurring blog task, or generate SEO / AEO / blog content. For keyword data and audits, defer to seo-research.

Run end-to-end B2B cold-email outreach through the Hyper MCP — enrich prospects with Apollo, scrape per-prospect signals from company sites and LinkedIn, draft personalized emails using proven hook frameworks, send via Gmail with safe defaults, and route replies into labeled folders. Use when the user wants to write cold emails, run an outbound sequence, prospect a list, build a follow-up cadence, "reach out to leads," or asks why nobody is replying to their cold emails.

Run end-to-end competitor research and monitoring through the Hyper MCP — pick the set, scrape every public surface (site, blog, pricing, organic social, search rank, mentions, demand) via Firecrawl + HyperSEO + the Apify scrapers, diff against last run, and synthesize a brief. Use when the user wants to research competitors, build a battle card or comparison page, run a weekly digest, or asks "what's [competitor] doing?" or "how do we compare?".

Mine online communities and analyze existing assets to understand what customers actually think, say, and struggle with. Use when the user wants to do customer research, ICP research, voice-of-customer (VOC), review mining, Reddit mining, YouTube comment analysis, G2/Capterra scraping, build customer personas, map jobs to be done, understand churn reasons, or find authentic customer language for copy. Also use when given transcripts, surveys, or support tickets to synthesize.

Plan, build, and run lifecycle email programs through the Hyper MCP — welcome / onboarding, nurture, re-engagement, win-back, and abandoned-cart sequences across whichever provider fits (Klaviyo for ecommerce, Resend for SaaS / dev tools, Beehiiv for newsletters, Gmail for low-volume ops). Use when the user wants to build an email sequence, set up a welcome flow, recover lapsed users, send a broadcast, manage a list / audience / segment, or asks about lifecycle / drip / nurture campaigns.

Generate images through the Hyper MCP with the unified `images_generate` tool — text-to-image, image-to-image, and branded ad creatives — choosing the model (gpt-image-2, nano-banana, nano-banana-pro, seedream-4.5) per task. Use when the user asks to generate an image, create an ad creative, do an image-to-image edit, render text inside an image, or produce a print-quality poster.

Manage Instagram professional accounts via the Hyper MCP — publish photos, Reels, Stories, and carousels; moderate comments and mentions; send Direct Messages; pull account and media insights. Uses the Instagram API with Instagram Login (Business Login). Use when the user mentions Instagram posts, Reels, Stories, carousels, IG DMs, Instagram comments, mentions, profile, or analytics. For paid Instagram advertising, use `meta-ads`.

Publish and manage LinkedIn content via the Hyper MCP — text posts, article / link previews, document and PDF posts, organization (company page) posts, and AI-generated text-to-carousel posts. Use when the user wants to post on LinkedIn, share an article on LinkedIn, post to a LinkedIn company page, upload a PDF / document to LinkedIn, or build a LinkedIn carousel from text.

Research competitor Facebook and Instagram ads from the Meta Ads Library via the Hyper MCP — search by keyword, pull full ad creative and metadata, enrich with page contact info for lead generation, and surface structured ad-intelligence summaries in chat. Use when the user wants to scrape the Meta Ads Library, spy on competitor ads, monitor new ads in a category, build a lead list from advertisers, or surface creative trends across an industry.

Plan and manage OpenAI Ads (ChatGPT ads) campaigns end-to-end via the Hyper MCP — API-key auth, account discovery, geo targeting, image upload, chat_card and product-feed creatives, custom audiences, conversion tracking, status flow, and insights, with integer-micros money values. Use when the user wants to launch OpenAI ads, ChatGPT ads, chat card ads, manage OpenAI ad groups or audiences, or pull OpenAI Ads insights.

Plan and create Pinterest Ads campaigns through the Hyper MCP — Awareness, Consideration, Video View, Web Conversion, Catalog Sales, and Web Sessions objectives — with strict microcurrency budgeting, CBO rules, audience and customer-list management, conversion tag handling, keyword targeting, and campaign analytics. Use when the user mentions Pinterest ads, Pinterest campaign, Pinterest ad group, Pinterest audience, Pinterest conversion tracking, Pinterest tag, or Pinterest customer list.

Data-driven SEO research and analysis through the Hyper MCP — keyword research, competitor analysis, content planning, AI search visibility (ChatGPT, Claude, Perplexity, Google AI Overviews), backlink trends, search intent classification, page speed / Core Web Vitals, and full site audits. Use when the user asks for an SEO audit, keyword research, content strategy, competitor benchmarks, brand visibility in AI search, ranking history, or any organic search analysis.

Plan and create TikTok advertising campaigns end-to-end via the Hyper MCP, with strict parameter validation for objective-specific requirements. Use when the user wants to launch TikTok ads, set up TikTok traffic or reach campaigns, configure conversions or app-promotion campaigns, upload TikTok video creatives, or analyze TikTok ad performance. Also triggers on tiktok marketing, tiktok campaign, tiktok ppc, or tiktok ads manager.

Publish organic TikTok content (videos, photos, carousels) through the TikTok-compliant interactive posting form via the Hyper MCP. Use when the user wants to post a video to TikTok, share photos on TikTok, upload to TikTok, or any phrase like "post this to TikTok" / "share on TikTok" / "put this on my TikTok". For paid TikTok advertising campaigns, use the `tiktok-ads` skill instead.

End-to-end AI video production through the Hyper MCP — text-to-video and image-to-video generation (Sora, Veo, Seedance), scene chaining, video analysis, transcription, subtitles, TikTok / karaoke captions, voiceover (TTS), audio mixing, clipping, stitching, and text overlays. Use when the user asks to generate a video, create UGC, scene-chain, add captions or subtitles, add narration, stitch clips, clip a podcast highlight, or do any AI video editing.

Create and maintain a single brand-context.md — positioning, audience, personas, pain points, customer language, voice, proof points — that every other marketing skill reads before asking the user to re-explain their business. Auto-drafts from the brand's site via Firecrawl, or builds the doc through a short interview. Use when the user wants to set up brand context, onboard a new brand, define positioning / brand voice / ICP, or complains about re-answering the same brand questions.

Manage Gmail end-to-end — send, reply, search, drafts, labels, attachments, and inbox organization. Use when the user wants to send or reply to email, clean up an inbox, build label systems, manage drafts, or pull attachments.

Safe workflow for reading, mapping, and writing Google Sheets without shifting columns or overwriting the wrong ranges. Use when the user wants to read, update, or append spreadsheet data, fix sheet structure, or sync data into Google Sheets.

Use the Hyper CLI to run Hyper marketing skills from a terminal. Use when the user wants to use `hyperai`, inspect live tool schemas, translate MCP tool names from a skill into CLI commands, switch connected accounts, or run marketing tools outside an MCP-native agent host.

Research Reddit discussions with high signal using scrape_reddit_leads and scrape_reddit — pain points, intent discovery, and trend tracking. Use when the user wants to mine subreddits for leads, find threads worth replying to, or track what a community says about a topic.

Slack messaging, file sharing, Block Kit formatting, and channel management. Use when the user wants to send Slack messages, post rich Block Kit layouts, share files, react, or manage channels and members.

Twilio messaging, voice, phone number management, and verification workflows. Use when the user wants to send SMS or WhatsApp messages, make voice calls, buy or configure phone numbers, or run OTP verification.

Work with YouTube content end to end — fetch transcripts and turn them into summaries, blog posts, social content, quotes, or show notes; create high-CTR thumbnails (with the user's face from an upload), clone the style of top-ranking thumbnails; and produce SEO-optimised titles + descriptions. Use when the user pastes a YouTube URL, wants to repurpose video content, research competitor videos, make or refresh a thumbnail, or package a video for upload.