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Showing SKILL.md
Based on SOC occupation classification
| name | digital-marketer |
| description | Digital marketing strategy, channels, campaign management, analytics |
| version | 2.0.0 |
| tags | ["marketing","digital","ads","seo","content"] |
| agents | ["universal"] |
Comprehensive digital marketing covering SEO, content, paid ads, social, and analytics.
USE THIS SKILL when:
DO NOT USE for:
| Channel | Best For | Complexity | Cost |
|---|---|---|---|
| SEO | Long-term growth | Medium | Low |
| Content | Authority, SEO | Medium | Medium |
| Google Ads | High intent | Low | High |
| Meta Ads | Awareness | Low | Medium |
| LinkedIn Ads | B2B | Medium | High |
| Nurture, conversion | Low | Low | |
| Social | Engagement | Low | Free |
Channel priorities:
Channel priorities:
Channel priorities:
1. Technical Audit → 2. Keyword Research → 3. Content Strategy → 4. Link Building → 5. Measure
Keyword Types:
| Type | Volume | Intent | Difficulty |
|---|---|---|---|
| Head terms | High | Informational | Hard |
| Body terms | Medium | Commercial | Medium |
| Long-tail | Low | Transactional | Easy |
Keyword Research Process:
### Step 1: Seed Keywords
List core topics: [Product category, use cases, industry terms]
### Step 2: Expansion
Use tools: Google Keyword Planner, Ahrefs, SEMrush
### Step 3: Classification
| Keyword | Intent | Volume | Difficulty | Opportunity |
|----------|--------|-------|-----------|-------------|--------------|
| [term] | [Trans/Nav/Comm] | [X/month] | [X/100] | [H/M/L] |
### Step 4: Prioritization
Prioritize: High intent + Low difficulty + High opportunity
### Title Tags
- Include primary keyword
- 50-60 characters
- Unique per page
### Meta Descriptions
- Include keyword
- Call to action
- 150-160 characters
### Headings
- H1: One per page (primary keyword)
- H2-H6: Supporting keywords
### Content
- Primary keyword in first 100 words
- 1-2% keyword density
- Related keywords throughout
- Internal links
### Images
- Alt text with keywords
- Compressed
- Descriptive filenames
| Issue | Impact | Fix |
|---|---|---|
| Slow page speed | High | Optimize images, CDN |
| Duplicate content | Medium | Canonical tags |
| Missing meta | Medium | Add title/description |
| Broken links | Low | Fix 404s |
| No XML sitemap | Medium | Generate sitemap |
| Mobile unfriendly | High | Responsive design |
Content Types by Funnel:
| Stage | Content Types |
|---|---|
| Awareness | Blog posts, Infographics, Social |
| Consideration | Case studies, Webinars, E-books |
| Decision | Demos, Free trials, Comparisons |
## [MONTH] Content Calendar
### Week 1
| Day | Channel | Content | Status |
|-----|---------|----------|--------|
| Mon | Blog | [Topic] | [Draft/Review/Published] |
| Wed | Social | [Topic] | [Draft/Review/Published] |
### Week 2
[...]
### Themes
- Week 1: [Theme]
- Week 2: [Theme]
---
title: [Keyword-Rich Title]
meta: [Description with keyword]
target: [Primary keyword]
---
# [Title]
## Introduction
[Hook + preview of value]
## [H2: Main Point 1]
[Content with examples]
## [H2: Main Point 2]
[Content with examples]
## [H2: Main Point 3]
[Content with examples]
## Conclusion
[Summary + CTA]
Account
└── Campaigns (by objective)
└── Ad Groups (by theme)
└── Keywords + Ads
| Objective | Best Campaign | Goal |
|---|---|---|
| Sales | Search | Conversions |
| Leads | Search/Display | Leads |
| Traffic | Search | Clicks |
| Awareness | Display/YouTube | Impressions |
| Ecommerce | Shopping | Sales |
| Type | Syntax | Example |
|---|---|---|
| Broad | [keyword] | women's hats |
| Phrase | "women's hats" | "women's hats" |
| Exact | [women's hats] | [women's hats] |
Recommendation: Use exact for high performers, phrase for testing.
Search Ad:
Headlines (30 char each):
- Headline 1: [Benefit/USP]
- Headline 2: [Social proof]
- Headline 3: [CTA]
Descriptions (90 char each):
- Description 1: [Problem + Solution]
- Description 2: [Features + CTA]
Responsive Search Ad Best Practices:
| Strategy | Use Case | Bid Focus |
|---|---|---|
| Maximize Clicks | Awareness | Volume |
| Target CPA | Conversions | Cost per action |
| ROAS | Ecommerce | Return on spend |
| Manual | Control | Custom |
| Metric | Good | Goal |
|---|---|---|
| CTR | 2-3% | >3% |
| Quality Score | 5+ | 7+ |
| Conv. Rate | 2-4% | >4% |
| ROAS | 3x | >4x |
| CPA | Industry avg | <target CPA |
| Type | Purpose | Frequency | Timing |
|---|---|---|---|
| Newsletter | Updates | Weekly/Monthly | Tuesday AM |
| Promotional | Offers | Weekly | Thursday |
| Nurture | Educate | Drip | Day 1, 3, 7... |
| Transactional | Orders | Real-time | Triggered |
| Re-engagement | Win-back | As needed | Saturday |
## Welcome Sequence (Day 0-7)
- Day 0: Welcome + value
- Day 1: Educational
- Day 2: Social proof
- Day 3: CTA to demo
- Day 5: Testimonial
- Day 7: Last chance
## Abandon Cart Sequence
- 1 hour: Reminder
- 24 hours: Incentive
- 72 hours: Scarcity
| Metric | Target | Alert |
|---|---|---|
| Open rate | >20% | <15% |
| Click rate | >3% | <2% |
| Unsubscribe | <0.5% | >0.5% |
| Deliverability | >95% | <95% |
Awareness:
Consideration:
Conversion:
| Model | Description | Pros | Cons |
|---|---|---|---|
| First touch | First channel gets credit | Simple | Overcredits awareness |
| Last touch | Last channel gets credit | Simple | Ignores research |
| Linear | Equal credit | Fair | Doesn't weight value |
| Position | First + last get credit | Balanced | Arbitrary weights |
| Time decay | Recent gets more | Accounts for length | Complex |
| Data-driven | ML determines | Accurate | Needs data |
## Digital Marketing Report - [MONTH]
### Overview
| Metric | This Month | Last Month | Change |
|--------|-----------|------------|-------|
| Total Traffic | X | X | X% |
| Leads | X | X | X% |
| MQLs | X | X | X% |
| Revenue | $X | $X | X% |
### Channel Performance
| Channel | Traffic | Leads | Conv. % |
|----------|---------|-------|----------|--------|
| SEO | X | X | X% |
| Google Ads | X | X | X% |
| Email | X | X | X% |
| Social | X | X | X% |
### Top Performing Content
| Page | Views | Leads |
|------|-------|-------|
| [Page 1] | X | X |
| [Page 2] | X | X |
### What's Working
- [Channel/Content 1]
- [Channel/Content 2]
### What's Not Working
- [Channel/Content 1]
- [Channel/Content 2]
### Next Month Focus
- [Priority 1]
- [Priority 2]
| Metric | Target |
|---|---|
| Traffic growth | 10%+ MoM |
| Lead growth | 15%+ MoM |
| CAC | <target |
| LTV:CAC | >3:1 |