| name | product-manager-core |
| description | Product Manager Core - Complete product management for roadmap, discovery, discovery, prioritization, and delivery. Use when: building products, roadmap planning, feature prioritization, user research, product metrics, PRD creation. Include: PRD, roadmaps, user stories, prioritization, metrics, KPIs, stakeholder management, GTM planning. Works with: Claude Code, OpenCode, Cursor, OpenClaw, Hermes, Codex, Aider, Any SKILL.md agent.
|
| version | 1.0.0 |
| author | Business Brain |
| license | MIT |
| tags | ["product","product-management","roadmap","discovery","prioritization","prd","user-stories","gtm"] |
| agents | ["claude-code","opencode","cursor","openclaw","hermes","codex","aider","universal"] |
Product Manager Core Skill
Complete product management from ideation to launch and iteration.
Product Lifecycle
IDEATION → DISCOVERY → DEFINITION → DEVELOPMENT → LAUNCH → ITERATION
↓ ↓ ↓ ↓ ↓ ↓
(Research) (Validate) (PRD) (Build) (GTM) (Measure)
Product Discovery
Customer Research Methods
| Method | When | Output |
|---|
| User Interviews | Early | Pain points |
| Surveys | Scale | Quant data |
| Analytics | Always | Behavior |
| Competitive Analysis | Early | Positioning |
| Market Research | Early | TAM/SAM |
Discovery Framework
Problem Statement:
[What problem are we solving?]
Target Customer:
[Who has this problem?]
Current Solutions:
[How do they solve it now?]
Our Solution:
[How do we solve it better?]
Success Metrics:
[How do we measure success?]
Risks:
[What could go wrong?]
PRD Template
# PRD: [Product Name]
## Overview
[One paragraph summary]
## Goals
- [Goal 1]
- [Goal 2]
## Success Metrics
| Metric | Target | Timeline |
|--------|--------|-----------|
| [Metric] | [Target] | [Date] |
## Target Customer
- [Demographic]
- [Behavioral]
## Problem Statement
[Customer problem in their words]
## Solution
[How we solve it]
## Features
### Must Have (P0)
- [Feature 1]
- [Feature 2]
### Should Have (P1)
- [Feature 3]
### Nice to Have (P2)
- [Feature 4]
## User Stories
As a [user]
I want to [action]
So that [benefit]
## Technical Requirements
- [Requirement 1]
- [Requirement 2]
## Design Requirements
- [Requirement 1]
- [Requirement 2]
## Timeline
| Milestone | Date |
|-----------|------|
| Discovery | [Date] |
| PRD | [Date] |
| Dev Start | [Date] |
| Beta | [Date] |
| GA | [Date] |
## GTM Strategy
- [Channel 1]
- [Channel 2]
## Risks & Mitigation
| Risk | Mitigation |
|------|------------|
| [Risk] | [Mitigation] |
## Dependencies
- [Dependency 1]
- [Dependency 2]
Roadmap Planning
Quarterly Roadmap Template
| Q1 2025 | Focus | Key Initiatives |
|---|
| Month 1 | [Focus] | [Initiative 1], [Initiative 2] |
| Month 2 | [Focus] | [Initiative 3] |
| Month 3 | [Focus] | [Initiative 4] |
Roadmapping Principles
- Theme-based - Group by themes, not individual features
- Flexible - Quarterly detailed, yearly directional
- Trade-off explicit - Show what you're NOT doing
- Outcome-focused - Link to KPIs
Prioritization Framework
RICE Scoring
| Factor | Description | Score (0-10) |
|---|
| Reach | How many customers? | |
| Impact | How much impact? | |
| Confidence | How sure are we? | |
| Effort | How much work? | |
Score = (Reach × Impact × Confidence) / Effort
MoSCoW Method
| Category | Description | Percentage |
|---|
| Must Have | Core functionality | 60% |
| Should Have | Important | 20% |
| Could Have | Nice to have | 15% |
| Won't Have | Not this quarter | 5% |
Kano Model
| Type | Description | Response |
|---|
| Must-be | Expected | Dissatisfied if missing |
| Performance | More is better | Satisfaction linear |
| Delighter | Unexpected | Thrilled if present |
Product Metrics
North Star Metric
[One metric that drives growth]
Example: DAU × Engagement Rate
Pirate Metrics (AARRR)
| Metric | Definition | Formula |
|---|
| Acquisition | Users coming | Traffic, installs |
| Activation | Users engaged | Signups, first action |
| Retention | Users returning | DAU/MAU |
| Referral | Users sharing | Invites sent |
| Revenue | Users paying | Revenue, ARPU |
Feature Metrics
## Feature: [Name]
### Activation
- Users who activated: [Count]
- Activation rate: [%]
### Usage
- Daily users: [Count]
- Weekly users: [Count]
- Usage frequency: [X] times/week
### Engagement
- Time in feature: [Minutes]
- Actions in feature: [Count]
### Business Impact
- Conversion from feature: [%]
- Revenue attributed: $[Amount]
Stakeholder Management
RACI for Product
| Activity | PM | Eng | Design | Sales | Support |
|---|
| Discovery | R | C | C | C | I |
| PRD | R | C | C | C | C |
| Development | I | R | C | I | I |
| Launch | R | A | A | R | A |
GTM (Go-To-Market) Planning
Launch Checklist
Pre-Launch (T-30 days)
- [ ] Finalize PRD
- [ ] Complete MVP
- [ ] Internal testing
- [ ] Marketing collateral
- [ ] Sales enablement
- [ ] Support training
Launch (T-0)
- [ ] Deploy to production
- [ ] Monitor systems
- [ ] Announce to users
- [ ] Press release
- [ ] Social media
Post-Launch (T+30 days)
- [ ] Analyze metrics
- [ ] Collect feedback
- [ ] Plan iteration
- [ ] Calculate ROI
Competitive Analysis
Competitive Feature Matrix
| Feature | Us | Comp A | Comp B |
|---|
| Feature 1 | ✅ | ✅ | ❌ |
| Feature 2 | ✅ | ❌ | ✅ |
| Feature 3 | ❌ | ✅ | ✅ |
Positioning Framework
For [target customer]
Who [problem statement]
Our product is [category]
That [key benefit]
Unlike [competitor]
We [key differentiation]
Usage Examples
User: "Create a PRD for a new invoicing feature"
Agent: Generate complete PRD with all sections
User: "Prioritize these feature requests"
Agent: Score using RICE framework, provide ranked list
User: "What's our north star metric?"
Agent: Define and explain current metric with data
User: "Plan Q2 roadmap"
Agent: Create themed quarterly roadmap with initiatives
Trigger Detection
USE THIS SKILL when:
- Product plans, roadmaps mentioned
- Features, prioritization discussed
- PRD, user stories needed
- User research, interviews
- Launch planning, GTM
- Metrics, KPIs for product
- Competitive analysis
DO NOT USE for:
- Technical implementation (use tech-suite)
- Marketing campaigns (use marketing-suite)
- Sales strategy (use sales-suite)
- Support issues (use customer-service-suite)
Quality Checklist
Compatible Agents
- Claude Code ✅
- OpenCode ✅
- Cursor ✅
- OpenClaw ✅
- Hermes ✅
- Codex ✅
- Aider ✅
- Any SKILL.md agent ✅
See Also
- product-researcher (user research)
- product-manager (high-level)
- data-analytics (metrics)
- marketing-strategist (GTM)
- competitive-strategist (competitive analysis)
