product-manager-core

name	product-manager-core
description	Product Manager Core - Complete product management for roadmap, discovery, discovery, prioritization, and delivery. Use when: building products, roadmap planning, feature prioritization, user research, product metrics, PRD creation. Include: PRD, roadmaps, user stories, prioritization, metrics, KPIs, stakeholder management, GTM planning. Works with: Claude Code, OpenCode, Cursor, OpenClaw, Hermes, Codex, Aider, Any SKILL.md agent.
version	1.0.0
author	Business Brain
license	MIT
tags	["product","product-management","roadmap","discovery","prioritization","prd","user-stories","gtm"]
agents	["claude-code","opencode","cursor","openclaw","hermes","codex","aider","universal"]

Product Manager Core Skill

Complete product management from ideation to launch and iteration.

Product Lifecycle

IDEATION → DISCOVERY → DEFINITION → DEVELOPMENT → LAUNCH → ITERATION
   ↓           ↓           ↓            ↓            ↓         ↓
(Research) (Validate) (PRD)       (Build)      (GTM)    (Measure)

Product Discovery

Customer Research Methods

Method	When	Output
User Interviews	Early	Pain points
Surveys	Scale	Quant data
Analytics	Always	Behavior
Competitive Analysis	Early	Positioning
Market Research	Early	TAM/SAM

Discovery Framework

Problem Statement:
[What problem are we solving?]

Target Customer:
[Who has this problem?]

Current Solutions:
[How do they solve it now?]

Our Solution:
[How do we solve it better?]

Success Metrics:
[How do we measure success?]

Risks:
[What could go wrong?]

PRD Template

# PRD: [Product Name]

## Overview
[One paragraph summary]

## Goals
- [Goal 1]
- [Goal 2]

## Success Metrics
| Metric | Target | Timeline |
|--------|--------|-----------|
| [Metric] | [Target] | [Date] |

## Target Customer
- [Demographic]
- [Behavioral]

## Problem Statement
[Customer problem in their words]

## Solution
[How we solve it]

## Features
### Must Have (P0)
- [Feature 1]
- [Feature 2]

### Should Have (P1)
- [Feature 3]

### Nice to Have (P2)
- [Feature 4]

## User Stories

As a [user] I want to [action] So that [benefit]

## Technical Requirements
- [Requirement 1]
- [Requirement 2]

## Design Requirements
- [Requirement 1]
- [Requirement 2]

## Timeline
| Milestone | Date |
|-----------|------|
| Discovery | [Date] |
| PRD | [Date] |
| Dev Start | [Date] |
| Beta | [Date] |
| GA | [Date] |

## GTM Strategy
- [Channel 1]
- [Channel 2]

## Risks & Mitigation
| Risk | Mitigation |
|------|------------|
| [Risk] | [Mitigation] |

## Dependencies
- [Dependency 1]
- [Dependency 2]

Roadmap Planning

Quarterly Roadmap Template

Q1 2025	Focus	Key Initiatives
Month 1	[Focus]	[Initiative 1], [Initiative 2]
Month 2	[Focus]	[Initiative 3]
Month 3	[Focus]	[Initiative 4]

Roadmapping Principles

1. Theme-based - Group by themes, not individual features
2. Flexible - Quarterly detailed, yearly directional
3. Trade-off explicit - Show what you're NOT doing
4. Outcome-focused - Link to KPIs

Prioritization Framework

RICE Scoring

Factor	Description	Score (0-10)
Reach	How many customers?
Impact	How much impact?
Confidence	How sure are we?
Effort	How much work?

Score = (Reach × Impact × Confidence) / Effort

MoSCoW Method

Category	Description	Percentage
Must Have	Core functionality	60%
Should Have	Important	20%
Could Have	Nice to have	15%
Won't Have	Not this quarter	5%

Kano Model

Type	Description	Response
Must-be	Expected	Dissatisfied if missing
Performance	More is better	Satisfaction linear
Delighter	Unexpected	Thrilled if present

Product Metrics

North Star Metric

[One metric that drives growth]
Example: DAU × Engagement Rate

Pirate Metrics (AARRR)

Metric	Definition	Formula
Acquisition	Users coming	Traffic, installs
Activation	Users engaged	Signups, first action
Retention	Users returning	DAU/MAU
Referral	Users sharing	Invites sent
Revenue	Users paying	Revenue, ARPU

Feature Metrics

## Feature: [Name]

### Activation
- Users who activated: [Count]
- Activation rate: [%]

### Usage
- Daily users: [Count]
- Weekly users: [Count]
- Usage frequency: [X] times/week

### Engagement
- Time in feature: [Minutes]
- Actions in feature: [Count]

### Business Impact
- Conversion from feature: [%]
- Revenue attributed: $[Amount]

Stakeholder Management

RACI for Product

Activity	PM	Eng	Design	Sales	Support
Discovery	R	C	C	C	I
PRD	R	C	C	C	C
Development	I	R	C	I	I
Launch	R	A	A	R	A

GTM (Go-To-Market) Planning

Launch Checklist

Pre-Launch (T-30 days)
- [ ] Finalize PRD
- [ ] Complete MVP
- [ ] Internal testing
- [ ] Marketing collateral
- [ ] Sales enablement
- [ ] Support training

Launch (T-0)
- [ ] Deploy to production
- [ ] Monitor systems
- [ ] Announce to users
- [ ] Press release
- [ ] Social media

Post-Launch (T+30 days)
- [ ] Analyze metrics
- [ ] Collect feedback
- [ ] Plan iteration
- [ ] Calculate ROI

Competitive Analysis

Competitive Feature Matrix

Feature	Us	Comp A	Comp B
Feature 1	✅	✅	❌
Feature 2	✅	❌	✅
Feature 3	❌	✅	✅

Positioning Framework

For [target customer]
Who [problem statement]
Our product is [category]
That [key benefit]
Unlike [competitor]
We [key differentiation]

Usage Examples

User: "Create a PRD for a new invoicing feature"
Agent: Generate complete PRD with all sections

User: "Prioritize these feature requests"
Agent: Score using RICE framework, provide ranked list

User: "What's our north star metric?"
Agent: Define and explain current metric with data

User: "Plan Q2 roadmap"
Agent: Create themed quarterly roadmap with initiatives

Trigger Detection

USE THIS SKILL when:

• Product plans, roadmaps mentioned
• Features, prioritization discussed
• PRD, user stories needed
• User research, interviews
• Launch planning, GTM
• Metrics, KPIs for product
• Competitive analysis

DO NOT USE for:

• Technical implementation (use tech-suite)
• Marketing campaigns (use marketing-suite)
• Sales strategy (use sales-suite)
• Support issues (use customer-service-suite)

Quality Checklist

• Problem clearly stated
• Target customer defined
• Success metrics defined
• Features prioritized (MoSCoW)
• User stories written
• Technical requirements noted
• Timeline realistic
• Risks identified
• Stakeholders aligned

---

Compatible Agents

• Claude Code ✅
• OpenCode ✅
• Cursor ✅
• OpenClaw ✅
• Hermes ✅
• Codex ✅
• Aider ✅
• Any SKILL.md agent ✅

See Also

• product-researcher (user research)
• product-manager (high-level)
• data-analytics (metrics)
• marketing-strategist (GTM)
• competitive-strategist (competitive analysis)