Produce the 11-section Growth Plan — the flagship Part 8 client-facing deliverable that synthesises Parts 1-7 of the engagement into a single 20-30 page executable strategy with three-scenario forecasts, an In-Market/Out-Market budget split, and a 30/60/90 timeline, exported to PDF and DOCX. Triggers on "/digital-marketing-pro:growth-plan", "produce the growth plan", "write the strategy document for the client", "run part 8", "synthesise the engagement into one deliverable". Requires Parts 1-7 complete; reads the Four Core Documents, the Living Project Instruction File, and Part 7 prep docs, and pairs with /digital-marketing-pro:yearly-planner.
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SKILL.md
Source instructions · Read-only preview
name
growth-plan
description
Produce the 11-section Growth Plan — the flagship Part 8 client-facing deliverable that synthesises Parts 1-7 of the engagement into a single 20-30 page executable strategy with three-scenario forecasts, an In-Market/Out-Market budget split, and a 30/60/90 timeline, exported to PDF and DOCX. Triggers on "/digital-marketing-pro:growth-plan", "produce the growth plan", "write the strategy document for the client", "run part 8", "synthesise the engagement into one deliverable". Requires Parts 1-7 complete; reads the Four Core Documents, the Living Project Instruction File, and Part 7 prep docs, and pairs with /digital-marketing-pro:yearly-planner.
user-invocable
true
triggers
["produce the growth plan","generate flagship client deliverable","run part 8 growth plan","synthesise the engagement into a growth plan","write the strategy document for the client","11-section growth plan"]
allowed-tools
Read Write Edit Bash Glob Grep
engagement-part
8
view-preference
v2-primary
/digital-marketing-pro:growth-plan — Part 8 Flagship Deliverable
The Growth Plan is the flagship client-facing deliverable. It synthesises every internal document produced in Parts 1–7 into a single 11-section narrative answering: "How will we grow this business digitally, and what will it cost?"
Context efficiency
Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List the brand's data dir (~/.claude-marketing/brands/{slug}/, or $CLAUDE_PLUGIN_DATA/digital-marketing-pro/brands/{slug}/ when that env var is set) before opening files. On re-invocation mid-session, skip files already in context.
If any pre-condition fails, do NOT produce. Instruct the user.
The 11 Sections
#
Section
Length
Source
1
Executive Summary
1 page
Synthesis
2
Business Context
2-3 pages
Core Doc 3.1 + Part 4.4 + Part 4.2
3
Target Audience
2-3 pages
Core Doc 3.2
4
Strategic Positioning
2 pages
Core Doc 3.3
5
Channel Strategy
3-4 pages
Core Doc 3.4 + Part 9 channel docs
6
Budget & Media Plan
2-3 pages
Core Doc 3.4 Step 5 + 9
7
KPI Framework
2 pages
Part 7 KPI tree
8
Implementation Timeline
2-3 pages
Part 7 + 30/60/90 framework
9
Team & Resource Plan
1-2 pages
Engagement context
10
Risk & Contingency
1-2 pages
Core Doc 3.1 Step 16
11
Expected Outcomes
2 pages
Three-scenario forecasting
Total target length: 20–30 pages. Beyond 30, clients stop reading.
Production process
Step 1: Read source documents
Reading order (canonical version of each):
Living Project Instruction File (current truth)
Core Doc 3.1 Business & SBU Analysis
Core Doc 3.2 Segmentation Framework
Core Doc 3.3 Brand Positioning & Communications
Core Doc 3.4 DMFlow
Part 4 documents (4.1, 4.2, 4.3, 4.4)
Part 7 preparation documents (campaign architecture, KPI tree, content pillars)
Step 2: Synthesise — do not re-state
The Growth Plan is synthesis, not concatenation. Do not copy paragraphs from the Core Docs verbatim. Re-write each section in client-facing narrative form, citing the source document for traceability.
Section 7 (KPI Framework) targets are also presented as three scenarios per KPI.
Step 4: Apply the In-Market vs Out-Market split
Section 5 (Channel Strategy) and Section 6 (Budget & Media Plan) explicitly call out the In-Market vs Out-Market budget allocation per in-market-out-market.md.
Step 5: Apply the 30/60/90 framework
Section 8 (Implementation Timeline) uses the 30/60/90 phasing per 30-60-90-framework.md for the first quarter, then quarterly milestones thereafter.
Step 6: Output
Save to engagements/{id}/part-08-growth-plan/growth-plan.md. Generate companion exports:
PDF via the existing pdf-generator.py script
DOCX via the existing document export utilities
Section-by-section guidance
Section 1: Executive Summary
The CEO reads this. Make it count.
Key findings (3-5 bullets — most important things from analysis)
Recommended strategy (1-2 sentences headline)
Expected outcomes (moderate scenario, with conservative-aggressive band)
Brief: "Growth Plan complete. {N} pages. Run /digital-marketing-pro:yearly-planner to produce the operational companion. After client approval, /digital-marketing-pro:engagement next advances to Part 9 Channel Strategy."
Examples
Example 1: First Growth Plan production
SYNTHETIC EXAMPLE — fabricated for illustration; never reuse these numbers. The INR forecast figures below are made up.
User: Produce the Growth Plan for Acme.
Skill response:
1. Verify pre-conditions: Parts 1-7 completed, Core Docs at v2 ✓
2. Pull from source docs ONE AT A TIME via targeted Read with offset+limit (grep first for the section you need, then Read just that range) — the full corpus is ~95K words, so bulk-reading every doc up front blows the per-skill 5K-token budget
3. Synthesise into 11 sections, ~24 pages
4. Apply three-scenario forecasting in Sections 7 + 11
5. Apply 30/60/90 phasing in Section 8
6. Save markdown + generate PDF + DOCX
7. Mark Growth Plan complete (Yearly Planner pending)
8. Brief: "Growth Plan v1.0 produced. 24 pages. Conservative Q1 forecast: INR 1.8 Cr new ARR; Moderate: INR 2.6 Cr; Aggressive: INR 3.4 Cr. Run /digital-marketing-pro:yearly-planner next."
Related skills
engagement-workflow — orchestrates Part 8
yearly-planner — companion deliverable that completes Part 8
four-core-documents — produces the canonical Core Docs that feed the Growth Plan
