| name | outbound-engine |
| description | Design, analyze, and optimize cold outbound email campaigns for Instantly. Handles end-to-end ICP definition, expert panel scoring (recursive to 90+), sequence copywriting, infrastructure audit, capacity planning, and implementation docs. Use when asked to build cold outbound sequences, optimize cold email, analyze outbound campaigns, build sales sequences, build Instantly sequences, create cold outbound strategies, or design email campaigns. Supports both "start from scratch" and "optimize existing" modes. |
| version | 1.0.1 |
| display_name | outbound-engine |
| display_name_en | Outbound Engine |
| description_zh | 自动化外拓邮件引擎，从 ICP 定义到邮件入站全流程 |
| description_en | Automated cold outbound engine from ICP definition to inbox delivery |
| visibility | public |
Preamble (runs on skill start)
python3 telemetry/version_check.py 2>/dev/null || true
python3 telemetry/telemetry_init.py 2>/dev/null || true
Privacy: This skill logs usage locally to ~/.ai-marketing-skills/analytics/. Remote telemetry is opt-in only. No code, file paths, or repo content is ever collected. See telemetry/README.md.
Cold Outbound Optimizer
Startup: Determine Mode
Ask the user:
- Do you have an existing Instantly account with campaigns to audit, or are you starting from scratch?
- Do you have an Instantly API key? (Required for audit mode.)
If API key provided → run scripts/instantly-audit.py to pull campaigns, account inventory, and warmup scores before proceeding.
Phase 1: Discovery & Audit
1A — Infrastructure Check (if API key available)
Run python3 scripts/instantly-audit.py --api-key <KEY> and report:
- Active campaigns (name, status, reply rate, open rate)
- Sending accounts (count, warmup score, daily limit)
- Domain inventory
- Warmup gaps: any account with score <80 or <14 days warmup → flag as NOT ready
1B — Performance Data
- Pull campaign analytics from Instantly
- Ask: "Do you have a spreadsheet with historical outbound data?" If yes, request link.
1C — ICP Definition
If no ICP defined, collect:
- Titles: Who are you targeting? (e.g., VP Marketing, Head of Growth)
- Industries: Which verticals?
- Company size: Employee count or revenue range?
- Revenue floor: Minimum ARR/revenue to qualify?
- Anti-ICP: Who to explicitly exclude?
Use references/icp-template.md as the collection template.
1D — Business Context
Collect:
- What do you sell? (One sentence, no jargon)
- What's the primary offer? (Free trial, audit, demo, consultation)
