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SkillsMP has collected 48 skills from irinabuht12-oss/marketing-skills. Open a skill to review its source and details.
Showing 40 of 48 collected skills.
Statistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation. Use when feeding test results, checking statistical significance, calculating sample sizes, analyzing experiment outcomes,…
Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when…
Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would…
Analyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully. Platform: Google and Meta.
Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on…
Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, requesting reallocation recommendations, analyzing budget shift priorities, or optimizing marketing efficiency…
Audit how visible your brand is inside AI answers (ChatGPT, Claude, Gemini, Perplexity, AI Overviews). Claude builds a prompt panel for your category, scores where you show up vs competitors, and turns the gaps into a prioritized fix list. Platform: AI…
Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days…
Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts between campaigns depending on the model so you can make better budget…
Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are cannibalizing each other and how much it's costing you in inflated CPMs.…
Analyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value. Not a blanket…
Track how AI assistants describe your brand over time and catch wrong, outdated, or damaging claims. Claude builds your monitoring prompt set, compares runs week over week, and drafts the correction plan when answers drift. Platform: AI visibility.
Models what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual account data and historical diminishing returns patterns, not generic industry assumptions. Platform: Google…
Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what…
Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar…
Find the exact pages AI assistants cite when answering questions in your category, and identify which ones you can get into. Claude clusters the cited sources, scores each by attainability, and outputs an outreach/content plan. Platform: AI visibility.
Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads.…
Pulls competitor ads from Meta Ad Library and Google Ads Transparency Center, categorizes their messaging angles, formats, CTAs, and creative types, then identifies gaps in their approach you can exploit and patterns worth testing in your own campaigns.…
Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading competitor screenshots, requesting positioning analysis, or…
Rewrite existing pages so AI assistants can extract, quote, and cite them. Claude restructures your content into answer-ready blocks — direct answers, comparison tables, stats with sources, schema — without wrecking the human reading experience. Platform: AI…
Transform one long-form piece into multiple platform-specific content derivatives including LinkedIn posts, tweet threads, email snippets, ad hooks, and video scripts while maintaining voice consistency. Use when given a blog post, article, or pillar content…
Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments.…
When your CPA spikes, Claude breaks down exactly what caused it. It looks across your campaign data and isolates the contributing factors — audience fatigue, bid landscape shifts, creative decay, landing page conversion drops, budget distribution changes, or…
Monitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week. Platform: Meta.
Analyzes performance by day of week and hour of day across your campaigns. Identifies when your ads perform best and worst, recommends ad schedule adjustments with estimated savings, and tells you exactly what you'd give up by restricting hours. Platform:…
Analyzes how your campaigns perform across mobile, desktop, and tablet. Identifies where device performance diverges significantly and recommends bid adjustments, campaign splits, or creative/landing page changes to capture the gap. Platform: Google and Meta.
Full SEO workflow covering technical audits, content gaps, backlink opportunities, on-page fixes, and content briefs. Use when given a site and target keywords to get complete SEO analysis and actionable content plans. End-to-end SEO in one skill. Platform:…
Write complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email flows, creating welcome sequences, writing promotional emails, or…
Analyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning…
Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments…
Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems. Use when analyzing campaign data, pasting Google Ads exports, reviewing account performance, or…
Build detailed B2B buyer personas with pain points, objections, buying triggers, and messaging angles. Use when given a product and market to research ideal customer profiles, creating buyer personas, or needing to understand who you're selling to before…
Identifies where your own keywords and campaigns are competing against each other in Google Ads auctions. Finds duplicate keywords across campaigns, overlapping match types that trigger the same queries, and ad groups stealing traffic from each other — all of…
CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or…
Reviews your landing pages against the ads driving traffic to them. Checks for message match between ad copy and page content, CTA clarity, above-the-fold alignment, form friction, and flags any disconnects between what the ad promises and what the page…
LinkedIn Ads campaign analysis for B2B marketers detecting CTR issues, audience quality problems, lead gen form friction, and budget inefficiencies. Use when pasting LinkedIn campaign exports, analyzing B2B ad performance, or auditing LinkedIn advertising…
Meta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue, audience overlap, scaling opportunities, and iOS tracking verification issues. Use when pasting Meta account data, analyzing Facebook ad performance, reviewing Instagram…
Tracks daily spend against monthly budget targets across all campaigns and accounts. Tells you exactly where you'll land at current pace, flags campaigns that are over or underspending, and calculates the daily budget adjustments needed to hit your target by…
Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a…
Create scalable programmatic SEO page templates with title patterns, internal linking logic, schema markup, and thin content avoidance strategies. Use when given a niche and data source to build page templates, establishing programmatic SEO structure, or…