MiniAgent

Use when ANY Google Ads data needs to be analyzed — campaign performance, keyword analysis, Quality Score review, budget pacing, search term reports, auction insights, impression share, or when the user mentions Google Ads metrics, ROAS, CPA, CTR, impressions, clicks, conversions, cost_micros, GAQL, or ad performance in any context. Also trigger when discussing PPC strategy, account structure, advertising performance, ad spend, bid strategy, or campaign optimization. If the user has a Google Ads account or mentions any advertising platform, this skill should activate.

Use when a Google Ads account needs to be evaluated, audited, reviewed, graded, or assessed. Trigger for any request involving account health, account review, performance review, optimization opportunities, account grading, or when the user says 'audit', 'review', 'evaluate', 'assess', 'grade', or 'what's wrong with my account'. Also trigger when multiple campaign issues need to be diagnosed systematically rather than one at a time.

Use for ANY PPC calculation, advertising math, budget projection, forecasting, or when numbers related to advertising are mentioned. Trigger for: CPA, ROAS, CTR, CPC, CVR, CPM, impression share, budget projection, break-even analysis, cost per lead, cost per acquisition, return on ad spend, click-through rate, conversion rate, cost per mille, or ANY arithmetic involving ad spend, clicks, impressions, or conversions. No API credentials needed — pure math.

Use when the user needs to SET UP, CONFIGURE, or TROUBLESHOOT MCP server connections for Google Ads or any advertising platform. Trigger for: MCP setup, MCP config, API credentials, OAuth, developer token, authentication errors, connection issues, 'connect to Google Ads', 'set up MCP', or any MCP server configuration question.

Use for complete, end-to-end advertising workflows that span multiple skills — full account audits with action plans, campaign launches with verification, optimization cycles, or any multi-step advertising process. Trigger when the task requires analysis AND changes AND verification, or when the user wants a complete workflow rather than a single answer.

Use when ANY change needs to be made to a Google Ads account — pausing campaigns, changing budgets, adding negative keywords, updating bids, enabling/disabling ad groups, modifying targeting, or any mutate operation. ALWAYS use this skill before making changes. Never modify a Google Ads account without loading this skill first. Also trigger for 'pause', 'enable', 'update', 'change', 'modify', 'add', 'remove', 'delete' in the context of Google Ads.

ALWAYS load this skill at the start of ANY advertising-related conversation. This skill ensures MiniAgent's specialized skills are used instead of generic responses. Trigger for ANY mention of: Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, advertising, PPC, paid media, ad spend, campaign, ROAS, CPA, impressions, clicks, conversions, keywords, bidding, budget, Quality Score, or any advertising platform.