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CRO lens — what steps, fields, or hesitation points stand between intent and completion? Surveyed by the Analyst.
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Based on SOC occupation classification
CRO lens — are real users excluded from converting by contrast, target size, focus, or semantics? Surveyed by the Analyst.
CRO lens — does the wording lead with the visitor's value, specifically and concretely? Surveyed by the Analyst.
CRO lens — is the primary action obvious, singular, and labeled with a value-bearing verb? Surveyed by the Analyst.
CRO lens — is slowness (LCP/CLS/INP) the thing suppressing conversion? Surveyed by the Analyst.
CRO lens — does the block show that others already chose this, at the moment of decision? Surveyed by the Analyst.
CRO lens — is there an honest reason to act now rather than later? Surveyed by the Analyst.
| name | cro-friction-reduction |
| description | CRO lens — what steps, fields, or hesitation points stand between intent and completion? Surveyed by the Analyst. |
| license | Apache-2.0 |
| metadata | {"version":"1.1.0"} |
Lens question: What is between the visitor's intent and the completed action, and can a step or a doubt be removed rather than added?
Signal of the gap (DOM/RUM):
a.button below the fold in the block's
decorated DOM), modal interruptions.Variant kind it implies: CSS-only when the fix is surfacing/reordering —
hoist the action above the fold or reveal a hidden control with flex/grid order
and visibility rules scoped to the block. CSS can only reorder what the block
already rendered; JS (a branch in the block's decorate path on
body.variant-<name>) when the fix changes behavior or structure (defer a field,
inline a step). Prefer the CSS framing first.