Menu
CRO lens — is there an honest reason to act now rather than later? Surveyed by the Analyst.
Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.
Based on SOC occupation classification
CRO lens — are real users excluded from converting by contrast, target size, focus, or semantics? Surveyed by the Analyst.
CRO lens — does the wording lead with the visitor's value, specifically and concretely? Surveyed by the Analyst.
CRO lens — is the primary action obvious, singular, and labeled with a value-bearing verb? Surveyed by the Analyst.
CRO lens — what steps, fields, or hesitation points stand between intent and completion? Surveyed by the Analyst.
CRO lens — is slowness (LCP/CLS/INP) the thing suppressing conversion? Surveyed by the Analyst.
CRO lens — does the block show that others already chose this, at the moment of decision? Surveyed by the Analyst.
| name | cro-urgency-scarcity |
| description | CRO lens — is there an honest reason to act now rather than later? Surveyed by the Analyst. |
| license | Apache-2.0 |
| metadata | {"version":"1.1.0"} |
Lens question: Is there a truthful reason to act now — a real deadline, limited availability, or a cost of waiting — and is it made visible at the decision point?
Signal of the gap (DOM/RUM):
Variant kind it implies: CSS-only to surface an existing, real signal next to
the CTA (reposition/emphasize a deadline the author already wrote, class-gated on
body.variant-<name>). Hard constraint: urgency must be honest — never
fabricate scarcity or deadlines. A dishonest variant is an automatic Validator fail
and damages trust, which is the opposite of the objective.
