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CRO lens — does the block show that others already chose this, at the moment of decision? Surveyed by the Analyst.
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Based on SOC occupation classification
CRO lens — are real users excluded from converting by contrast, target size, focus, or semantics? Surveyed by the Analyst.
CRO lens — does the wording lead with the visitor's value, specifically and concretely? Surveyed by the Analyst.
CRO lens — is the primary action obvious, singular, and labeled with a value-bearing verb? Surveyed by the Analyst.
CRO lens — what steps, fields, or hesitation points stand between intent and completion? Surveyed by the Analyst.
CRO lens — is slowness (LCP/CLS/INP) the thing suppressing conversion? Surveyed by the Analyst.
CRO lens — is there an honest reason to act now rather than later? Surveyed by the Analyst.
| name | cro-social-proof |
| description | CRO lens — does the block show that others already chose this, at the moment of decision? Surveyed by the Analyst. |
| license | Apache-2.0 |
| metadata | {"version":"1.1.0"} |
Lens question: At the decision point, is there evidence that other people / real numbers / authorities already trust this — and is it visible, not buried?
Signal of the gap (DOM/RUM):
Variant kind it implies: CSS-only when the proof already exists in the
block's decorated DOM and only needs to be moved/emphasized next to the CTA
(class-gated reposition/restyle). Mixed if a new proof node must be injected —
a JS branch on body.variant-<name> that sources the proof from existing authored
DOM elsewhere on the page, never from invented strings. Never fabricate proof —
only surface what is real.
