content-refresher

This skill should be used when the user asks to "update old content", "refresh content", "content is outdated", "improve declining rankings", "revive old blog posts", "this post is outdated", "traffic is declining on this page", or "rankings dropped for this article". Identifies and updates outdated content to restore and improve search rankings. Analyzes content freshness, adds new information, updates statistics, and optimizes for current SEO and GEO best practices. For writing new content from scratch, see seo-content-writer. For auditing without rewriting, see on-page-seo-auditor.

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Repository: javimosch/open-claw-skills
Last source activity: June 6, 2026 at 19:20
Detected SKILL.md language: English
Stars: 0
Forks: 1

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name	content-refresher
version	3.0.0
description	This skill should be used when the user asks to "update old content", "refresh content", "content is outdated", "improve declining rankings", "revive old blog posts", "this post is outdated", "traffic is declining on this page", or "rankings dropped for this article". Identifies and updates outdated content to restore and improve search rankings. Analyzes content freshness, adds new information, updates statistics, and optimizes for current SEO and GEO best practices. For writing new content from scratch, see seo-content-writer. For auditing without rewriting, see on-page-seo-auditor.
license	Apache-2.0
compatibility	Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations.
metadata	{"author":"aaron-he-zhu","version":"3.0.0","geo-relevance":"medium","tags":["seo","geo","content refresh","content update","outdated content","content decay","ranking recovery","content optimization","content-update","content-decay","evergreen-content","content-freshness","content-revival","refresh-content","update-statistics","republishing","content-lifecycle"],"triggers":["update old content","refresh content","content is outdated","improve declining rankings","revive old blog posts","content decay","ranking dropped","this post is outdated","traffic is declining on this page","rankings dropped for this article"]}

Content Refresher

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

Browse all 20 skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

### CORE-EEAT Quick Assessment **Content**: [title or URL] **Content Type**: [type] Rapidly score each dimension (estimate 0-100): | Dimension | Quick Score | Key Weakness | Refresh Priority | |-----------|-----------|--------------|-----------------| | C — Contextual Clarity | [X]/100 | [main issue] | 🔴/🟡/🟢 | | O — Organization | [X]/100 | [main issue] | 🔴/🟡/🟢 | | R — Referenceability | [X]/100 | [main issue] | 🔴/🟡/🟢 | | E — Exclusivity | [X]/100 | [main issue] | 🔴/🟡/🟢 | | Exp — Experience | [X]/100 | [main issue] | 🔴/🟡/🟢 | | Ept — Expertise | [X]/100 | [main issue] | 🔴/🟡/🟢 | | A — Authority | [X]/100 | [main issue] | 🔴/🟡/🟢 | | T — Trust | [X]/100 | [main issue] | 🔴/🟡/🟢 | **Weakest Dimensions** (focus refresh here): 1. [Dimension] — [what needs fixing] 2. [Dimension] — [what needs fixing] **Refresh Strategy**: Focus on 🔴 dimensions first, then 🟡. _For full 80-item audit, use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_

## Content Refresh Analysis ### Refresh Candidate Identification **Criteria for Content Refresh**: - Published more than 6 months ago - Contains dated information (years, statistics) - Declining traffic trend - Lost keyword rankings - Outdated references or broken links - Missing topics competitors now cover - No GEO optimization ### Content Audit Results | Content | Published | Last Updated | Traffic Trend | Priority | |---------|-----------|--------------|---------------|----------| | [Title 1] | [date] | [date] | ↓ -45% | 🔴 High | | [Title 2] | [date] | Never | ↓ -30% | 🔴 High | | [Title 3] | [date] | [date] | ↓ -20% | 🟡 Medium | | [Title 4] | [date] | [date] | → 0% | 🟡 Medium | ### Refresh Prioritization Matrix

## Content Refresh Analysis: [Title] **URL**: [URL] **Published**: [date] **Last Updated**: [date] **Word Count**: [X] ### Performance Metrics | Metric | 6 Mo Ago | Current | Change | |--------|----------|---------|--------| | Organic Traffic | [X]/mo | [X]/mo | [+/-X]% | | Avg Position | [X] | [X] | [+/-X] | | Impressions | [X] | [X] | [+/-X]% | | CTR | [X]% | [X]% | [+/-X]% | ### Keywords Analysis | Keyword | Old Position | Current Position | Change | |---------|--------------|------------------|--------| | [kw 1] | [X] | [X] | ↓ [X] | | [kw 2] | [X] | [X] | ↓ [X] | | [kw 3] | [X] | [X] | ↓ [X] | ### Why This Content Needs Refresh 1. **Outdated information**: [specific examples] 2. **Competitive gap**: [what competitors added] 3. **Missing topics**: [new subtopics to cover] 4. **SEO issues**: [current optimization problems] 5. **GEO potential**: [AI citation opportunities]

## Refresh Requirements ### Outdated Elements | Element | Current | Update Needed | |---------|---------|---------------| | Year references | "[old year]" | Update to [current year] | | Statistics | "[old stat]" | Find current data | | Tool mentions | "[old tool]" | Add newer tools | | Links | [X] broken | Fix or replace | | Screenshots | Outdated UI | Recapture | ### Missing Information **Topics competitors now cover that you don't**: | Topic | Competitor Coverage | Words Needed | Priority | |-------|---------------------|--------------|----------| | [Topic 1] | 3/5 competitors | ~300 words | High | | [Topic 2] | 2/5 competitors | ~200 words | Medium | | [Topic 3] | 4/5 competitors | ~400 words | High | ### SEO Updates Needed - [ ] Update title tag with current year - [ ] Refresh meta description - [ ] Add new H2 sections for [topics] - [ ] Update internal links to newer content - [ ] Add FAQ section for featured snippets - [ ] Refresh images and add new alt text ### GEO Updates Needed - [ ] Add clear definition at start - [ ] Include quotable statistics with sources - [ ] Add Q&A formatted sections - [ ] Update sources with current citations - [ ] Create standalone factual statements

content-refresher

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Content Refresher

Content Refresher

When to Use This Skill

What This Skill Does

How to Use

Identify Content to Refresh

Refresh Specific Content

Content Refresh Strategy

Data Sources

Instructions

Validation Checkpoints

Input Validation

Output Validation

Example

Tips for Success

Reference Materials

Related Skills

content-refresher

Source facts

Install options

Review the source files

More from this repository

Content Refresher

Content Refresher

When to Use This Skill

What This Skill Does

How to Use

Identify Content to Refresh

Refresh Specific Content

Content Refresh Strategy

Data Sources

Instructions

Validation Checkpoints

Input Validation

Output Validation

Example

Tips for Success

Reference Materials

Related Skills

More from this repository