| name | analytics-tracking |
| description | Guides GA4 setup, conversion tracking, and UTM parameters for cruisinginthewake.com. Focuses on key metrics that matter for a cruise planning site. |
| version | 1.0.0 |
Analytics Tracking — InTheWake
Measure what matters. Ignore the rest.
When to Fire
- On
/analytics command
- When adding new pages or tools
- When discussing traffic, conversions, or user behavior
GA4 Setup
Key Events to Track
| Event | What it measures | Where |
|---|
page_view | Which pages get traffic | All pages |
tool_start | User opens a calculator/tool | 9 interactive tools |
tool_complete | User finishes a calculation | Drink calc, budget calc |
quiz_complete | User finishes a quiz | Ship quiz, cruise line quiz |
port_view | Port guide viewed | 388 port pages |
ship_view | Ship profile viewed | 298 ship pages |
outbound_click | Clicks to cruise line booking sites | Affiliate links |
offline_page | PWA served offline content | Service worker |
scroll_depth | How far users read | Articles, port guides |
UTM Parameters
For church/social media promotion:
?utm_source=facebook&utm_medium=social&utm_campaign=port-guide&utm_content=nassau
Standard structure:
utm_source: facebook, google, direct, emailutm_medium: social, organic, referral, emailutm_campaign: descriptive nameutm_content: specific page or variant
What NOT to Track
- Personal information (no user IDs, no login tracking)
- Individual user journeys (aggregate only)
- Anything requiring cookie consent banners (keep it simple)
GA4 Code
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'G-XXXXXXXXXX');
</script>
Place in <head> of every page. Replace G-XXXXXXXXXX with your Measurement ID from GA4.
Custom Events
gtag('event', 'tool_start', { tool_name: 'drink-calculator' });
gtag('event', 'tool_complete', { tool_name: 'drink-calculator', result: 'worth-it' });
gtag('event', 'outbound_click', { destination: 'royalcaribbean.com' });
Integration
- content-freshness — correlate stale pages with traffic drops
- seasonal-content-planner — seasonal traffic patterns inform content priorities
- deployment-validator — verify analytics code is present on all pages
Soli Deo Gloria
