market-launch

name	market-launch
description	Product/service launch playbook generator producing week-by-week tactical plans with templates and metrics tracking.

Product/Service Launch Playbook Generator

Skill Purpose

Generate a complete, week-by-week launch playbook for any product, service, or feature launch. This skill produces a tactical plan with templates, checklists, email sequences, social posts, and metrics tracking — everything needed to execute a successful launch.

When to Use

• User is planning to launch a new product, service, feature, or offering.
• User asks for a launch plan, go-to-market strategy, or launch checklist.
• User wants to coordinate a multi-channel launch campaign.
• Triggered by /market launch or /market launch <product description>.

Reference map

When	Read
Generating the week-by-week task list (Step 3)	references/timeline.md
Writing the email sequences (Step 4)	references/email-templates.md
Writing the social-media posts (Step 5)	references/social-templates.md
Press outreach + partner coordination (Steps 6 & 7)	references/outreach.md
Full KPI benchmarks + the common-mistakes catalog (Steps 8 & 9)	references/metrics-and-antipatterns.md

How to Execute

Step 1: Gather launch context

Collect these inputs from the user (ask if not provided):

1. What are you launching? (product, service, feature, course, event)
2. Who is the target audience? (demographics, pain points, existing list size)
3. What is the primary launch goal? (revenue target, signups, downloads, awareness)
4. What is the launch date? (or desired timeline)
5. What channels do you have access to? (email list size, social following, ad budget, partnerships)
6. What is the price point? (if applicable)
7. Do you have existing customers/users? (for beta, testimonials, case studies)
8. What is the budget? (bootstrapped, moderate, well-funded)

Step 2: Determine launch type

Select the primary launch strategy based on the user's context:

Launch Type	Best For	Key Channel	Timeline
Product Hunt	SaaS, dev tools, consumer apps	Product Hunt + Twitter/X	4-6 weeks prep
Email List Launch	Course, info product, SaaS with existing list	Email	6-8 weeks
Social Media Launch	Consumer product, personal brand	Twitter/X, LinkedIn, Instagram	4-6 weeks
Paid Ads Launch	E-commerce, established product	Facebook/Google Ads	2-4 weeks prep
Community Launch	Niche product, developer tools	Reddit, Discord, Slack communities	6-8 weeks
Partner Launch	B2B, enterprise, marketplace	Partner channels	8-12 weeks
Hybrid Launch	Any high-stakes launch	Multi-channel coordinated	8-12 weeks

Step 3: Generate the 8-week launch timeline

Plan backwards from the user's launch date. Phases (full per-week tasks + deliverables in references/timeline.md):

Phase	Weeks	Objective
Foundation	1–2	Lock in positioning, build assets, set up infrastructure (positioning statement, landing page, email-capture, analytics, asset library).
Audience Building	3–4	Grow the launch list, warm the audience, line up partners (lead magnet, social cadence, partner outreach, "build-in-public" updates).
Pre-Launch Intensification	5–6	Open beta / waitlist, build social proof, schedule launch content (early testimonials, case studies, scheduled email sequence, scheduled social posts).
LAUNCH WEEK	7	Hour-by-hour launch-day plan: launch sequence emails, scheduled social, partner activation, monitoring, real-time response.
Post-Launch	8	Sustain momentum, capture insights (post-launch emails, retrospective, customer-success follow-up, second-wave activation).

Always include a "minimum viable launch" option for users with limited resources.

Step 4: Email sequence templates

Generate customized versions of the pre-launch sequence (weeks 5–6) and the launch sequence (week 7) for the user's product. Full templates: references/email-templates.md.

Step 5: Social media launch posts

Generate platform-specific posts for the user's chosen channels (pick from Twitter/X thread, LinkedIn post, Instagram/visual). Full templates: references/social-templates.md.

Step 6: Press and media outreach

Only if the launch warrants press (newsworthy hook, novel product, fundraising tie-in). Generate the pitch email + media list + timing. Full template + media-list patterns: references/outreach.md.

Step 7: Influencer and partner coordination

Generate the partnership outreach email + coordination timeline (4 weeks out → launch day → post-launch). Full template + cadence: references/outreach.md.

Step 8: Launch metrics dashboard

Build the metrics dashboard the user will track during and after launch. Categories:

• Acquisition — landing-page traffic, conversion rate, paid-ad CTR/CPC, organic-vs-paid mix, email signups.
• Engagement — email open / click rates per sequence, social impressions / engagement rate / saves, video watch time, comments.
• Revenue — units sold, gross/net revenue vs goal, AOV, conversion rate by channel, refund/churn rate.
• Brand — share of voice, sentiment, branded search volume, press mentions, partner-driven reach.

Full KPI tables with target benchmarks per launch type: references/metrics-and-antipatterns.md.

Step 9: Common launch mistakes to avoid

Top 5 to call out in every playbook:

1. Launching to a cold audience (no list / no community warmed up).
2. Single-day launch with no pre- or post-launch runway.
3. No social proof — testimonials, case studies, or beta wins.
4. Vague positioning — generic value props nobody can act on.
5. No real-time response plan for launch day (questions, refunds, bugs).

Full catalog (≈12 mistakes with prevention checklist each): references/metrics-and-antipatterns.md.

Step 10: Budget allocation guide

Budget Level	Allocation
Bootstrapped ($0-500)	100% organic: content, communities, email list, personal outreach
Moderate ($500-5,000)	40% paid ads, 30% influencer/partner, 20% tools/software, 10% design
Well-Funded ($5,000-25,000)	35% paid ads, 25% influencer/partner, 20% PR/media, 10% events, 10% tools
Enterprise ($25,000+)	30% paid ads, 20% events/webinars, 20% PR, 15% influencer, 10% content, 5% tools

Step 11: Post-launch analysis framework

After the launch, generate a retrospective covering:

1. Goal vs Actual — did you hit your targets?
2. Channel Performance — which channels drove the most conversions?
3. Email Performance — open / click / conversion rates by email.
4. Top Converting Content — which posts, pages, or ads drove the most action?
5. Customer Feedback Themes — what are people saying?
6. What Worked — top 3 things that drove results.
7. What Didn't Work — top 3 things to change next time.
8. Unexpected Insights — surprises from the data.
9. Next Steps — immediate actions based on learnings.

Output Format

Generate a file called LAUNCH-PLAYBOOK.md with:

# Launch Playbook: [Product Name]
## Launch Date: [Date]
## Launch Type: [Type]
## Primary Goal: [Goal with specific target]

---

## Week-by-Week Plan
[Detailed week-by-week tasks with checkboxes]

## Email Sequences
[Complete email templates customized for the product]

## Social Media Content
[Platform-specific posts ready to customize and schedule]

## Partner/Influencer Plan
[Outreach templates and coordination timeline]

## Launch Day Checklist
[Hour-by-hour launch day plan]

## Metrics Dashboard
[Metrics to track with target benchmarks]

## Budget Allocation
[Specific dollar amounts based on stated budget]

## Post-Launch Plan
[Week 8+ activities and analysis framework]

Key Principles

• Every recommendation should be tied to the user's specific product, audience, and resources. Generic advice is useless.
• Include specific templates they can copy-paste and customize, not just frameworks.
• If the user has run previous skills (market audit, market landing, market brand), incorporate those findings into the launch plan.
• Time the playbook to their stated launch date and work backwards.
• Always include a "minimum viable launch" option for users with limited resources.