market-social

name	market-social
description	Social media content calendar and generation producing 30-day platform-specific calendars with posts, hooks, and hashtags.

Social Media Content Calendar & Generation

Use this skill for /market social <topic/url>. Generate a complete 30-day platform-specific content calendar with posts, hooks, hashtags, content mix, engagement plan, and repurposing strategy. Write the deliverable to SOCIAL-CALENDAR.md.

Invocation Triggers

• User runs /market social <topic/url>.
• User wants a 30-day social calendar, platform-specific posts, hooks, hashtags, or a repurposing plan.
• If a URL is provided, inspect the site for brand, audience, offer, voice, and themes.
• If a topic is provided, build the strategy around that topic and clearly label assumptions.

Required Input Contract

Gather or infer:

• Brand/topic, industry, audience, voice, product/service, differentiators, and primary social goal.
• Existing source files: BRAND-VOICE.md, COPY-SUGGESTIONS.md, COMPETITOR-REPORT.md, EMAIL-SEQUENCES.md.
• Preferred platforms or constraints; otherwise choose 2-3 primary platforms based on audience and business type.
• Content pillars, proof assets, available media, regulated-category concerns, and date range.
• Whether claims, results, customer names, stats, partnerships, or testimonials are verified.

Claims, Compliance, and Platform-Policy Constraints

Apply to every post:

• No fabricated proof: testimonials, customer names, results, stats, user counts, awards, partnerships, or press.
• No engagement bait such as "Like if you agree", "Comment YES", or "Share with 5 friends".
• Disclose paid, sponsored, affiliate, or partner content with #ad, #sponsored, or #partner at the start.
• No exaggerated outcome claims. Use realistic ranges and disclaimers when needed.
• Substantiate factual claims or label them as illustrative examples.
• For regulated categories, provide general information only and recommend qualified professional advice.
• Use copyright-cleared audio, video, and images; verify commercial-use rights for brand accounts.
• Avoid platform-banned promotional topics and personal-attribute implications.
• Use content-relevant hashtags only.
• Pause or flag posts during politically sensitive moments, breaking-news cycles, and crisis windows.

When in doubt, flag for legal or platform-policy review. This skill is not legal advice.

Core Workflow

1. Discover brand, audience, voice, offer, differentiators, and existing marketing assets.
2. Select 2-3 primary platforms based on business model, audience, content strengths, and posting capacity.
3. Define 4-5 content pillars and content mix.
4. Pick platform-appropriate content types, hooks, hashtags, and engagement tactics.
5. Generate a 30-day calendar with pillar coverage, platform-native formats, and no back-to-back promotional posts.
6. Add repurposing plan, trend adaptation guidance, metrics, and validation notes.
7. Save SOCIAL-CALENDAR.md and provide a concise terminal summary.

Platform Selection Logic

Platform	Best For	Default Frequency
LinkedIn	B2B, SaaS, agencies, professionals	3-5x/week
Twitter/X	Tech, media, creators, real-time commentary	1-3x/day
Instagram	E-commerce, lifestyle, creators, visual brands	4-7x/week feed, daily Stories
TikTok	Consumer brands, creators, education	1-3x/day
YouTube	Education, demos, long-form search	1-2x/week
Facebook	Local business, communities, older audiences	3-5x/week

Use brand-strategy-and-hashtags.md for discovery tables, content pillars, hashtag tiers, and platform details.

Calendar Rules

• Each content pillar appears at least 6 times across the month.
• Promotional content never appears 2 days in a row.
• Engagement posts are spread every 2-3 days.
• Platform-specific content uses each platform's strengths instead of identical cross-posting.
• Content types are mixed within each platform.
• Trending slots stay flexible and include adaptation guidance.

Output Expectations

Create SOCIAL-CALENDAR.md with:

• Brand context.
• Content pillars and content mix.
• Hashtag strategy.
• 30-day calendar grouped by week.
• Repurposing strategy.
• Engagement playbook.
• Trending format opportunities.
• Metrics to track.

Report selected platforms, period, total posts, content mix, pillar coverage, validation notes, and output path.

Reference Map

Need	Read
Brand discovery, platform selection, content pillars, hashtag tiers	brand-strategy-and-hashtags.md
Content types per platform	content-types-by-platform.md
Hook formulas	hooks.md
Engagement tactics and repurposing	engagement-and-repurposing.md
Calendar entry structure and trending formats	calendar-and-trends.md
Output template, terminal summary, and cross-skill integration	output-and-integration.md