display-ads

name	display-ads
description	When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
metadata	{"version":"1.0.1"}

Paid Ads: Display / Banner

Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is Display / Banner

• Ad networks: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
• Banner ads: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
• Programmatic: Automated buying via DSPs; real-time bidding (RTB); audience targeting

Formats

Format	Use
Display banner	IAB sizes; CPM or CPC; brand, retargeting
Native	Blends with page content; higher engagement
Video pre-roll	Pre-roll on publisher video; see ctv-ads for streaming