| name | review-funnels-g2-stinger |
| description | Review collection and online-reputation specialist for SaaS products -- G2, Capterra (now G2-owned), Trustpilot, Product Hunt, AppSumo, and Software Advice. Covers platform selection, profile setup, in-product review-request UX (timing, two-step pattern, copy), G2 incentive compliance (2026 rules + FTC Consumer Reviews Rule), Product Hunt launch-day playbook (00:01 PT, first-6-hours intensity, hunter sourcing), negative-review response templates, and earned-badge-as-conversion-asset deployment. Use when the user says "set up G2", "get more reviews", "Product Hunt launch", "is this incentive compliant", "respond to a negative review", "deploy G2 badges", "Capterra strategy", or asks anything about online review platforms for a SaaS product. Do NOT use for SEO structured data (seo-aeo-worker-bee), outbound cold-email infrastructure beyond a review-request drip (cold-outreach-worker-bee), or social amplification of reviews (social-media-marketing-organic-worker-bee). |
review-funnels-g2-stinger
The procedural arsenal for review-funnels-g2-worker-bee. This Stinger encodes the full review-collection and reputation-management lifecycle for SaaS products, grounded in 2026 platform policies and practitioner-level research.
Paired Bee: ai-tools/agents/review-funnels-g2-worker-bee.md
Command Brief: ai-tools/command-briefs/review-funnels-g2-worker-bee-command-brief.md
Research: ai-tools/skills/review-funnels-g2-stinger/research/ (populated 2026-05-20 by scripture-historian)
Critical 2026 Context
Before reading any guide, internalize these four structural changes that invalidate older advice:
-
G2 acquired Capterra (February 5, 2026). G2 now owns Capterra, Software Advice, and GetApp. "Diversify across G2 and Capterra" is obsolete -- they are the same company. Strategy must be built around one G2-family account. See research/external/2026-05-20-g2-capterra-acquisition-consolidation.md.
-
G2 badge policy changed (Summer 2025). Category Leader and High Performer badges now require a paid G2 Marketing Solutions subscription (~$2,999+/year). Free profiles can only display the "Users Love Us" badge (20 reviews, 4.0+ rating minimum). See research/external/2026-05-20-g2-badges-social-proof-conversion.md.
-
FTC Consumer Reviews and Testimonials Rule took effect October 21, 2024. Conditioning an incentive on positive sentiment is a civil-penalty violation. Disclosure is required for all incentivized reviews. See research/external/2026-05-20-ftc-endorsement-guidelines-reviews.md.
-
AI citation gate. Review platform presence (G2 rating, Trustpilot score) is now a prerequisite for AI assistant citations (ChatGPT, Gemini, Perplexity product queries). Platform prioritization should factor in AI citation surface area.
Folder structure
review-funnels-g2-stinger/
+- SKILL.md (this file)
+- README.md (one-page overview)
+- guides/
| +- 00-principles.md (policy-first principle, happiness-check-first, badge hierarchy)
| +- 01-platform-selection.md (G2 vs Trustpilot vs PH vs AppSumo decision matrix)
| +- 02-g2-incentive-policy.md (G2 rules, FTC rule, disclosure language)
| +- 03-review-request-ux.md (two-step pattern, trigger timing, channel mix)
| +- 04-product-hunt-launch.md (00:01 PT, first-6-hours, hunter sourcing, day-of timeline)
| +- 05-negative-review-response.md (acknowledge/clarify/resolve/close framework)
| +- 06-badge-deployment.md (badge taxonomy, embed specs, conversion placement)
+- examples/
| +- happy-path-g2-review-funnel.md (end-to-end from 0 reviews to Leader badge)
| +- product-hunt-launch-day.md (hour-by-hour execution of a PH launch day)
+- templates/
| +- review-request-email.md (three email variants: milestone, NPS promoter, renewal)
| +- negative-review-response.md (fill-in-the-blank by star-rating band)
| +- product-hunt-launch-timeline.md (30/14/7/3/1 day + day-of hour-by-hour checklist)
+- reports/
| +- README.md (how reputation audit reports accumulate)
+- research/ (DO NOT MODIFY -- owned by scripture-historian)
Seven actions this Stinger supports
Each action maps to a guide:
| Action | Guide |
|---|
| Platform audit and recommendation | guides/01-platform-selection.md |
| Profile setup checklist | guides/01-platform-selection.md (§ Profile setup) |
| Review-request UX design | guides/03-review-request-ux.md |
| Incentive-compliance audit | guides/02-g2-incentive-policy.md |
| Product Hunt launch playbook | guides/04-product-hunt-launch.md |
| Negative-review response | guides/05-negative-review-response.md |
| Badge deployment spec | guides/06-badge-deployment.md |
First action when this Stinger is loaded
- Read
guides/00-principles.md for the non-negotiables.
- Identify which of the seven actions the user is asking for.
- Read the corresponding guide.
- If copy or a structured output is needed, open the relevant template under
templates/.
- Check
research/research-summary.md for any open questions that might affect the advice being given.
Open questions from research (flag to user if relevant)
These were unresolved after the normal-depth research sweep. If they affect the current advisory:
- G2 third-party gift card platforms (Sendoso, Reachdesk): Current policy page does not address explicitly. Recommend manual check at
https://documentation.g2.com/help/docs/understanding-gift-card-eligibility.
- Capterra post-acquisition review policy: Post-February 2026, Capterra's own policy page was not fetched. Treat as G2-equivalent rules until confirmed.
- AppSumo and Software Advice current listing requirements: Not fetched; flag before advising on those platforms.
- Trustpilot paid-plan requirements for invitation collection: Not fetched; some features (invitation API, bulk invitations) may require a paid Trustpilot plan.
Forged by stinger-forge from review-funnels-g2-worker-bee-command-brief.md and scripture-historian research (2026-05-20). Part of the Legion AI Tools Factory by Mario Aldayuz a.k.a @thenotoriousllama.
