content-marketing

# Content Marketing Strategic content planning, editorial workflows, and content optimization frameworks. ## When to Use - Content strategy development - Editorial calendar creation - Blog post planning - Content pillar/cluster mapping - Content audit needed - Repurposing workflows ## Core Capabilities ### Content Strategy Load: `references/content-strategy-framework.md` ### Editorial Calendar Load: `references/editorial-calendar-template.md` ### Blog Post Templates Load: `references/blog-post-templates.md` ### Content Audit Load: `references/content-audit-checklist.md` ## Quick Reference **Content Pillars:** 3-5 core themes aligned with business goals **Content Types:** Blog, video, podcast, social, email **Audit Actions:** Keep, Update, Consolidate, Redirect, Delete ## Workflow ### Content Strategy Workflow 1. Audit existing content 2. Define audience personas 3. Identify content### 1. Topic Authority & Helpful Content (SEOSONA Standard) - Focus on comprehensive topical clusters rather than isolated keywords. - **Helpful Content Checklist (Google Guidelines):** - **Originality:** Does the content provide original research, reporting, or firsthand experience? (Never just spin competitor content). - **Comprehensiveness:** Does it cover all angles so the user doesn't need to search elsewhere? - **Depth:** Does it provide insightful analysis beyond the obvious? - **Titles:** Are titles descriptive and helpful without being clickbait or exaggerated? - **Expertise (E-E-A-T):** Is it written by an expert? Does it have an author box, clear sourcing, and zero factual errors? - **Human-First:** Is it written to solve a real human problem, or just to manipulate search engines?ion workflow 7. Set measurement framework ### Blog Planning Workflow 1. Keyword research (use seo skill) 2. Select template based on intent 3. Create content brief 4. Outline → Draft → Edit → Publish ### Content Repurposing - Blog → Social posts, email sequence, video script - Podcast → Blog post - Webinar → Multiple blogs ## Report Output **Activate:** `assets-organizing` skill for report file paths Content reports go to `assets/reports/content/{date}-{content-type}-audit.md` ## Agent Integration **Primary Agents:** content-creator, campaign-manager, attraction-specialist **Skill Dependencies:** seo, brand, creativity, assets-organizing (report organization) ## Best Practices 1. Lead with value, not promotion 2. Match content to buyer journey stage 3. Maintain consistent publishing schedule 4. Update evergreen content quarterly 5. Repurpose before creating new 6. Measure content ROI, not just traffic