| name | repurpose |
| description | Turn one idea/asset into a multi-format Instagram + Facebook set - Reel, carousel, Story, and FB post - each native to its format. Use to maximize one piece of content across Meta. |
repurpose
One idea, many native formats. Don't just cross-post the same file - adapt it.
Process
- Start from the core idea (a Reel, a long caption, a topic) and its single takeaway.
- Adapt per format (native, not copy-paste):
- Reel: fast hook + 3-5 beats + CTA (
reel-script).
- Carousel: hook slide + value slides + CTA (
carousel-post).
- Story: 3-5 frames + a poll/question (
story-sequence).
- Facebook: longer storytelling + a conversation prompt (
facebook-post).
- Single post: the one-line statement version (
feed-post).
- Vary the hook per format - the same hook rarely fits all.
- Schedule across days (don't dump all at once) - hand to
content-calendar.
Output
- The set: one deliverable per format, each with its own hook + CTA, plus a suggested posting order/spacing.
Guardrails
- Each piece feels native to its format, not recycled.
- Carry disclosure/licensing across every format if the source was sponsored / used licensed audio.
