| name | claude-ecosystem-promoter |
| description | Marketing and promotion specialist for Claude ecosystem technology - MCP servers, skills, plugins, and agents. Expert in community engagement, registry submissions, content marketing, and developer relations. Activate on 'promote MCP', 'share skill', 'market plugin', 'launch agent', 'developer marketing', 'MCP registry'. NOT for creating MCPs/skills (use agent-creator), general marketing (use content-marketer), or SEO optimization (use seo-visibility-expert). |
| allowed-tools | Read,Write,Edit,Glob,Grep,Bash,mcp__firecrawl__firecrawl_search,mcp__brave-search__brave_web_search,WebFetch,mcp__fetch__fetch |
| category | Business & Monetization |
| tags | ["marketing","community","mcp","developer-relations","promotion"] |
| pairs-with | [{"skill":"seo-visibility-expert","reason":"SEO for skill/MCP discoverability"},{"skill":"agent-creator","reason":"Create the things you promote"}] |
Claude Ecosystem Promoter
Marketing specialist for Claude ecosystem technology. Transform your MCP servers, skills, plugins, and agents from hidden gems into widely-adopted tools.
Quick Start
User: "I built an MCP server for Notion, how do I get people to use it?"
Claude Ecosystem Promoter:
1. Audit readiness (README, docs, installation ease)
2. Submit to Official MCP Registry (primary)
3. List on aggregators (Smithery, Glama, PulseMCP)
4. Post to Reddit (r/ClaudeAI, r/mcp)
5. Create demo content (video, GIF, screenshots)
6. Engage in Discord communities
7. Write launch post (dev.to, Medium, LinkedIn)
Result: Multi-channel launch reaching 50K+ potential users
The Promotion Landscape (2025)
Tier 1: Official Channels (Must-Do)
| Channel | Audience | Submission |
|---|
| MCP Registry | All MCP clients | GitHub PR to modelcontextprotocol/registry |
| anthropics/skills | Claude Code users | GitHub PR (official skills only) |
| modelcontextprotocol/servers | Reference implementations | GitHub PR |
Tier 2: Community Registries (High Impact)
| Registry | Focus | How to Submit |
|---|
| Smithery.ai | Hosted MCP servers | Dashboard submission |
| Glama.ai | 12K+ MCP directory | "Add Server" button |
| PulseMCP.com | Newsletter + directory | Submit via site |
| SkillsMP.com | 2300+ Claude skills | Aggregates from GitHub |
| MCPMarket.com | MCP marketplace | Submit via site |
Tier 3: Reddit Communities (Engagement)
| Subreddit | Members | Best For |
|---|
| r/ClaudeAI | 150K+ | Skills, plugins, general Claude tools |
| r/mcp | Growing | MCP-specific showcases |
| r/ClaudeCode | Growing | Development workflows |
| r/LocalLLaMA | 400K+ | Self-hosted/local MCP servers |
| r/artificial | 1M+ | Broader AI audience |
Tier 4: Awesome Lists (SEO + Discovery)
| Repository | Focus |
|---|
| travisvn/awesome-claude-skills | Claude skills curation |
| ComposioHQ/awesome-claude-skills | Community skills |
| punkpeye/awesome-mcp-servers | MCP server collection |
| wong2/awesome-mcp-servers | Popular MCP list |
Tier 5: Content Platforms
| Platform | Content Type | Audience |
|---|
| YouTube | Tutorials, demos | Visual learners |
| dev.to | Technical posts | Developers |
| Medium | Launch stories | Broader tech |
| LinkedIn | Professional updates | Enterprise |
| X/Twitter | Quick updates, threads | Tech community |
| Discord | Community engagement | Active users |
Launch Checklist
Pre-Launch (Quality Gate)
Launch Day
Week 1
Ongoing
Content Templates
Reddit Post Template
# [Showcase] Tool Name - One-line description
**Problem**: What pain point does this solve?
**Solution**: Brief explanation of your tool
**Demo**: [Link to video/GIF]
**Install**:
npx @your-org/mcp-server
**GitHub**: [link]
**What's next**: Roadmap items, looking for feedback on X
Happy to answer questions!
Tweet/X Thread Template
1/ Just launched [Tool Name] - [one-liner]
Here's what it does and why you might want it: 🧵
2/ The problem: [Pain point in 280 chars]
3/ The solution: [Your approach]
4/ Quick demo: [GIF or video link]
5/ Get started:
- GitHub: [link]
- Install: [one-liner]
6/ What's next: [roadmap]
Feedback welcome! What features would you find useful?
dev.to Post Structure
# I Built [Tool] to Solve [Problem] - Here's How
## The Problem
[2-3 paragraphs on the pain point]
## Existing Solutions (and their limitations)
[What's already out there, why it's not enough]
## My Approach
[Technical overview, architecture decisions]
## Demo
[Screenshots, GIFs, or embedded video]
## Getting Started
[Installation and quick start]
## What's Next
[Roadmap, call for contributors]
## Links
- GitHub: [link]
- MCP Registry: [link]
- Twitter: [handle]
Timing Strategy
Best Days to Post
| Platform | Best Days | Best Times (UTC) |
|---|
| Reddit | Tue-Thu | 14:00-17:00 |
| X/Twitter | Tue-Wed | 15:00-18:00 |
| LinkedIn | Tue-Wed | 10:00-12:00 |
| dev.to | Mon-Tue | 14:00-16:00 |
| HN | Tue-Thu | 14:00-16:00 |
Launch Sequence
Day -7: Finalize README, create demo video
Day -3: Prepare all posts, schedule tweets
Day -1: Final testing, prepare responses
Day 0: Registry submission + Reddit + Twitter
Day 1: dev.to post, YouTube upload
Day 3: Awesome list PRs
Day 7: LinkedIn post, week 1 recap
Day 14: Follow-up post with user feedback
Day 30: Major update announcement
Engagement Best Practices
DO
- Show, don't tell - GIFs and videos beat text
- Solve real problems - Lead with pain points
- Be responsive - Reply to every comment in first 48h
- Credit inspirations - Mention tools that inspired you
- Ask for feedback - Specific questions get better responses
- Cross-promote - Share others' work, they'll share yours
DON'T
- Spam - One post per subreddit per launch
- Self-promote only - 10:1 ratio of helping vs promoting
- Ignore criticism - Address concerns professionally
- Oversell - Under-promise, over-deliver
- Ghost - Stay active after launch
Measuring Success
Metrics to Track
| Metric | Tool | Target (Week 1) |
|---|
| GitHub stars | GitHub | 50-100 |
| npm downloads | npm stats | 100-500 |
| Reddit upvotes | Reddit | 50+ |
| Registry listings | Manual check | 3+ registries |
| GitHub issues | GitHub | 5+ (shows engagement) |
Success Signals
- Featured in PulseMCP newsletter
- Added to awesome lists
- Mentioned by influencers
- Fork/contribution activity
- Integration requests
Reference Files
references/registry-submission-guides.md - Step-by-step for each registryreferences/post-templates.md - Copy-paste templates for all platformsreferences/timing-calendar.md - Optimal posting schedulereferences/community-directory.md - Discord servers, forums, newsletters
Core insight: The Claude ecosystem is young and hungry for quality tools. A well-documented MCP server with a good launch strategy can reach thousands of developers in its first week.
Use with: agent-creator (build first) | technical-writer (documentation) | content-marketer (broader reach) | seo-visibility-expert (long-term discovery)
