crisis-communications

name	crisis-communications
description	Crisis communication and rapid response workflows for journalists and communications professionals. Use when covering breaking news events, managing organizational communications during crises, coordinating rapid fact-checking efforts, or developing crisis response plans. Essential for newsrooms, PR teams, and anyone who needs to communicate accurately under time pressure.

Crisis communications

Frameworks for accurate, rapid communication during high-pressure situations.

When to activate

• Breaking news requires immediate coverage
• Organization faces public crisis or controversy
• Misinformation is spreading rapidly and needs countering
• Emergency situation requires coordinated communication
• Rapid fact-checking is needed before publication
• Preparing crisis response plans before incidents occur

Breaking news protocol

First 30 minutes checklist

## Breaking news response

**Event**: [Brief description]
**Time detected**: [HH:MM]
**Initial source**: [Where we learned of this]

### Immediate actions (0-10 min)
- [ ] Verify event is real (minimum 2 independent sources)
- [ ] Alert editor/team lead
- [ ] Check wire services (AP, Reuters, AFP)
- [ ] Monitor official accounts (agencies, officials)
- [ ] DO NOT publish unverified claims

### Verification phase (10-30 min)
- [ ] Primary source contacted/confirmed
- [ ] Location verified (if applicable)
- [ ] Official statement obtained or requested
- [ ] Eyewitness accounts gathered (note: unverified)
- [ ] Social media claims flagged for verification

### First publication decision
- [ ] What we KNOW (confirmed facts only)
- [ ] What we DON'T know (be explicit)
- [ ] What we're working to confirm
- [ ] Attribution clear for every claim

Newsroom escalation matrix

from enum import Enum
from dataclasses import dataclass
from typing import List

class CrisisLevel(Enum):
    LEVEL_1 = "routine"      # Single reporter can handle
    LEVEL_2 = "elevated"     # Editor involvement needed
    LEVEL_3 = "major"        # Multiple reporters, editor oversight
    LEVEL_4 = "critical"     # All hands, executive involvement

@dataclass
class BreakingEvent:
    description: str
    level: CrisisLevel
    confirmed_facts: List[str]
    unconfirmed_claims: List[str]
    sources_contacted: List[str]
    assigned_reporters: List[str]

    def escalation_needed(self) -> bool:
        """Determine if event needs escalation."""
        triggers = [
            len(self.unconfirmed_claims) > 5,  # Too many unknowns
            "fatalities" in self.description.lower(),
            "official" in self.description.lower(),
            "government" in .description.lower(),
        ]
         (triggers)

ESCALATION_TRIGGERS = {
    CrisisLevel.LEVEL_2: [
        ,
        ,
        ,
        ,
    ],
    CrisisLevel.LEVEL_3: [
        ,
        ,
        ,
        ,
    ],
    CrisisLevel.LEVEL_4: [
        ,
        ,
        ,
        ,
    ],
}

Rapid verification framework

The 5-minute verification

When time is critical, prioritize these checks:

## Rapid verification checklist

### Source check (1 min)
- [ ] Who is claiming this?
- [ ] Are they in position to know?
- [ ] Have they been reliable before?

### Corroboration (2 min)
- [ ] Does anyone else confirm?
- [ ] Check wire services
- [ ] Check official sources

### Red flags (1 min)
- [ ] Too perfect/dramatic?
- [ ] Matches known false narratives?
- [ ] Single source only?

### Decision (1 min)
- [ ] PUBLISH: Multiple credible sources, no red flags
- [ ] HOLD: Needs more verification
- [ ] MONITOR: Developing, don't publish yet

Verification triage system

from dataclasses import dataclass
from datetime import datetime
from typing import Optional
from enum import Enum

class VerificationStatus(Enum):
    UNVERIFIED = "unverified"
    PARTIALLY_VERIFIED = "partially_verified"
    VERIFIED = "verified"
    DEBUNKED = "debunked"
    UNCERTAIN = "uncertain"

@dataclass
class Claim:
    text: str
    source: str
    first_seen: datetime
    urgency: int  # 1-5, higher = more urgent to verify
    status: VerificationStatus = VerificationStatus.UNVERIFIED
    verification_notes: str = ""
    verifier: Optional[str] = None

class VerificationQueue:
    """Manage claims awaiting verification."""

    def __init__(self):
        self.claims = []

    def add_claim(self, claim: Claim):
        self.claims.append(claim)
        self._sort_by_priority()

    def _sort_by_priority(self):
        """Urgent claims first, then by time seen."""
        self.claims.sort(
            key= c: (-c.urgency, c.first_seen)
        )

     () -> [Claim]:
        
         claim  .claims:
             claim.status == VerificationStatus.UNVERIFIED:
                 claim
         

     ():
        claim.status = status
        claim.verification_notes = notes
        claim.verifier = verifier

Crisis communication templates

Holding statement

For when you need to say something but facts are incomplete:

## Initial statement template

[Organization] is aware of [brief description of situation].

We are actively [gathering information / investigating / monitoring the situation].

[If applicable: The safety of [stakeholders] is our top priority.]

We will provide updates as verified information becomes available.

For media inquiries: [contact]
For [affected parties]: [resource/hotline]

Last updated: [timestamp]

Correction/clarification

## Correction notice

**Correction [or Clarification]**: An earlier version of this [article/statement/post] [stated/implied] [incorrect information].

[If factual error]: The correct information is: [accurate facts].

[If misleading]: To clarify: [accurate context].

This [article/statement] has been updated to reflect accurate information.

We regret the error.

[Timestamp of correction]

Retraction (when necessary)

## Retraction notice

**Retraction**: [Publication name] is retracting [article title], published on [date].

[Brief explanation of what was wrong]: Our reporting [stated/relied on] [problematic element]. Subsequent verification revealed [why it was wrong].

[What you're doing about it]: We have [removed/updated] the article and are reviewing our editorial processes.

[Accountability]: We apologize to [affected parties] and our readers.

The full text of the original article is available [here/on request] for transparency.

Questions: [contact]

Social media crisis response

Monitoring during crisis

from dataclasses import dataclass
from datetime import datetime
from typing import List, Dict
from collections import Counter

@dataclass
class CrisisMention:
    platform: str
    content: str
    author: str
    timestamp: datetime
    sentiment: str  # positive, negative, neutral, misinformation
    reach: int  # followers/potential impressions
    requires_response: bool = False

class CrisisMonitor:
    """Track crisis-related social mentions."""

    def __init__(self, crisis_keywords: List[str]):
        self.keywords = crisis_keywords
        self.mentions: List[CrisisMention] = []

    def add_mention(self, mention: CrisisMention):
        self.mentions.append(mention)

    def get_dashboard(self) -> dict:
        """Real-time crisis overview."""
        recent = [m for m in self.mentions
                  if (datetime.now() - m.timestamp).seconds < 3600]

         {
            : (recent),
            : ._sentiment_counts(recent),
            : ._platform_counts(recent),
            : ([
                m  m  recent
                 m.sentiment == 
            ]),
            : [
                m  m  recent
                 m.sentiment ==   m.reach > 
            ],
            : ([
                m  m  .mentions
                 m.requires_response
            ])
        }

     () -> :
         (Counter(m.sentiment  m  mentions))

     () -> :
         (Counter(m.platform  m  mentions))

Response decision tree

## Should we respond to this?

### High priority (respond quickly)
- [ ] Factual misinformation spreading rapidly
- [ ] Direct question from journalist
- [ ] Affected party seeking help
- [ ] Influential account spreading false info

### Medium priority (respond thoughtfully)
- [ ] General negative sentiment
- [ ] Questions about our response
- [ ] Comparisons to competitors' handling

### Low priority / Do not engage
- [ ] Obvious trolling
- [ ] Bad faith actors
- [ ] Pile-on with no new claims
- [ ] Emotional venting (let it pass)

### Never respond
- [ ] While angry
- [ ] With unverified information
- [ ] In a way that escalates conflict
- [ ] By deleting legitimate criticism

Internal crisis coordination

Communication chain

from dataclasses import dataclass
from typing import List, Optional
from datetime import datetime

@dataclass
class CrisisTeamMember:
    name: str
    role: str
    phone: str
    email: str
    backup: Optional['CrisisTeamMember'] = None

@dataclass
class CrisisLog:
    """Maintain record of all crisis decisions."""
    entries: List[dict] = None

    def __post_init__(self):
        self.entries = self.entries or []

    def log(self, action: str, decision_maker: str,
            rationale: str, outcome: str = "pending"):
        self.entries.append({
            'timestamp': datetime.now().isoformat(),
            'action': action,
            'decision_maker': decision_maker,
            'rationale': rationale,
            'outcome': outcome
        })

    def export_for_postmortem(self) -> str:
        
        lines = []
         entry  .entries:
            lines.append(
                
                
                
                
            )
         .join(lines)

Status update template

For keeping stakeholders informed:

## Crisis status update #[X]

**As of**: [timestamp]
**Next update**: [scheduled time]

### Current situation
[2-3 sentence summary of where things stand]

### What we know
- [Confirmed fact 1]
- [Confirmed fact 2]

### What we're working on
- [Action item 1] - [owner]
- [Action item 2] - [owner]

### Key decisions made
- [Decision] - [rationale]

### Immediate next steps
1. [Next action]
2. [Next action]

### Resources needed
- [Resource/support needed]

---
**Contact**: [Crisis lead name and number]

Post-crisis review

After-action checklist

## Post-crisis review template

### Timeline reconstruction
- When did we first learn of the crisis?
- When did we first respond publicly?
- Key decision points and timing

### What went well
- [Specific success 1]
- [Specific success 2]

### What could improve
- [Gap or failure 1] → [Recommended fix]
- [Gap or failure 2] → [Recommended fix]

### Process questions
- Did escalation work as intended?
- Were the right people involved?
- Did we have accurate information when needed?
- Was external communication timely and accurate?

### Specific improvements
- [ ] Update crisis protocol to address [gap]
- [ ] Train team on [identified weakness]
- [ ] Add [resource/tool] for future incidents

### Documentation
- All communications archived: [ ] Yes
- Decision log complete: [ ] Yes
- Media coverage compiled: [ ] Yes

Misinformation rapid response

Counter-messaging framework

## Misinformation response checklist

### Before responding
- [ ] Is this claim spreading significantly?
- [ ] Will our response reach the affected audience?
- [ ] Could responding amplify the false claim?

### The response formula
1. **Lead with truth** (don't repeat the myth first)
2. **Be specific** about what's accurate
3. **Explain briefly** why the false claim is wrong
4. **Provide source** for accurate information

### Example structure
GOOD: "The event starts at 7pm at City Hall. Some posts incorrectly listed the time as 5pm."

BAD: "Some people are saying the event is at 5pm. That's wrong. It's actually at 7pm."
(Repeating the myth first reinforces it)

Journalist safety during crisis

## Field safety checklist

### Before deployment
- [ ] Editor knows your location and check-in schedule
- [ ] Emergency contacts updated
- [ ] Phone charged, backup battery
- [ ] First aid basics reviewed
- [ ] Exit routes identified

### During coverage
- [ ] Regular check-ins maintained
- [ ] Location sharing active
- [ ] Press credentials visible
- [ ] Recording when safe to do so
- [ ] Not taking unnecessary risks for story

### If situation escalates
- [ ] Leave immediately if directed
- [ ] Follow crowd flow, don't fight it
- [ ] Protect equipment but not at personal risk
- [ ] Contact newsroom ASAP

Related skills

• source-verification - Verify claims during fast-moving events
• social-media-intelligence - Monitor spread of information
• interview-transcription - Document statements accurately

---

Skill metadata

Field	Value
Version	1.0.0
Created	2025-12-26
Author	Claude Skills for Journalism
Domain	Communications, Journalism
Complexity	Advanced