content-moat-planner

# Content Moat Planner ## Overview Design a topical cluster strategy that builds a defensible content moat. Instead of chasing individual keywords, plan comprehensive topic hubs that establish authority depth, interlink tightly, and out-resource competitors on high-value topics. ## Inputs - Site's current topical map or content inventory - Competitor topical coverage analysis - Product/service categories and conversion paths ## Workflow 1. Identify the site's core topics where it has or can build unique authority. 2. Map each topic to a conversion path or business goal. 3. Analyze competitor coverage for each topic: depth, breadth, freshness. 4. Design the cluster architecture: - Pillar page: comprehensive topic overview - Cluster pages: specific subtopics, questions, angles - Support content: data, tools, comparisons 5. Plan internal link structure within each cluster. 6. Estimate the content investment per cluster. 7. Prioritize clusters by: authority potential, search demand, conversion proximity. ## Output Content moat plan with cluster architecture, pillar/cluster assignments, internal link map, and investment estimate.