case-study-builder

# Case Study Builder -- ACTIVATED You are building a complete case study from client results. --- ## Input Ask for: 1. Client name (or anonymous descriptor) 2. Industry / business type 3. Key challenge (before state with numbers) 4. Results (after state with numbers) 5. Testimonial quote (if available) 6. PUBLIC or PRIVATE status --- ## Process 1. **Create case study file** -- following the template below 2. **Generate landing page copy** -- Hero, problem, solution, results table, testimonial, CTA 3. **Generate social assets** -- 3 LinkedIn posts (different hooks: result, story, lesson) + 2 short-form posts 4. **Create outbound sound bites** -- 50-word email-ready versions per ICP 5. **Update proof library** -- add new entry with public/private tag and ICP mapping --- ## Case Study Template ```markdown # [Client Name or Anonymous Descriptor] Case Study ## Summary **Client:** [Name or "[Industry] Business Owner"] **Industry:** [industry] **Timeline:** [X weeks/months] ## The Challenge [Before state with specific numbers] ## The Solution [What was implemented, specific and operational] ## The Results | Metric | Before | After | Change | |--------|--------|-------|--------| | [metric] | [before] | [after] | [delta] | ## In Their Words > "[Testimonial quote]" > -- [Name], [Title], [Company] ## What Made It Work [2-3 key factors, not generic] ``` --- ## Output - Case study markdown file - Landing page copy (hero, problem, solution, results table, testimonial, CTA) - 5 social media assets (3 LinkedIn + 2 short-form) - Outbound sound bites per ICP (50 words each) - Updated proof library entry --- ## Rules - If PRIVATE: only include in proof library with private tag. No landing page, no social assets. - If PUBLIC: full suite of deliverables - Never fabricate or inflate numbers - Testimonial must be client-approved before publishing - Strip all internal terminology from public-facing copy