| name | devrel-content-strategy |
| description | Choose content formats and a calendar for an activation goal — format follows the goal (getting-started for first success, sample app for the value path, guide for a concept, talk for reach), not the trendy channel. Use when planning DevRel content tied to the activation funnel. |
Skill: DevRel content strategy
Plan content that moves the activation funnel, not vanity reach. The format follows
the activation goal, and the goal is always somewhere on signup → first call →
first app → retained.
When to use
- You're planning a quarter of DevRel content and need it tied to outcomes.
- Someone wants to "make a video" or "write a blog" with no activation goal behind it.
- Reach is up but activation is flat — content is missing the funnel.
Procedure
- Name the activation goal first. Which funnel step does this content move —
first success, the value path, retention? No goal → no content.
- Pick the format from the goal (tree 3 in
../../knowledge/devrel-engagement-decision-trees.md):
getting-started/quickstart for first success; sample app for the value path;
conceptual guide for a pattern; talk/post/video for reach.
- Optimize getting-started before reach. Reach that lands a developer on a
broken first-run wastes the reach. Fix the path, then amplify it.
- Write engineer-to-engineer. A developer audience smells marketing speak and
loses trust permanently. No superlatives, no fluff — show the code.
- Build the calendar with each item's activation goal and the metric it should
move, in the
devrel-content-calendar template.
- Route demand-gen asks out. If the real goal is leads/brand, that's
marketing-operations, not DevRel.
Output
A content calendar where every item names its activation goal and target metric —
not a list of topics.
Anti-patterns
- Content with no activation goal ("we should blog more").
- Marketing-speak aimed at a developer audience.
- Amplifying reach on top of a broken getting-started path.
