diagnose-the-funnel

name	diagnose-the-funnel
description	Locate a conversion problem by funnel stage — traffic, product page, cart, checkout — instead of reading the headline rate. Reach for this when conversion is low.

Skill: Diagnose the conversion funnel

A low conversion rate is a stage problem (avg ~1.4–1.8%).

Step 1 — Map the funnel

Sessions → product view → add-to-cart → checkout → purchase (§3 #4).

Step 2 — Find the drop-off

Locate the stage with the worst relative conversion.

Step 3 — Attribute the cause

Traffic quality, product page, price, or checkout friction.

Step 4 — Fix and re-measure

Prescribe the stage fix and track conversion.

Output

A funnel map, the drop-off stage, the cause, and a measured fix.