growthOS

Autonomous operating officer for Mentilead. Reads all domain state, operates autonomously on routine work (research, delegation, state updates), and escalates only decisions requiring founder judgment. Produces a daily briefing showing completed autonomous actions and items needing approval. Use when the user wants to know what to do today, wants a strategic overview, or wants to review pending actions.

Capture experiment observations — agent decisions, failures, escalations, contradictions between enterprise advice and personal practice, autonomy milestones. Quick capture (under 60 seconds) with automatic type-specific reflection prompts, standalone reflection mode for older observations, and monthly review with autonomy score. Use when the user wants to log something that happened.

Sub-skill invoked by the COO. Reads agent-comms inbox results and outbox status, detects stale items, writes delegation files for code tasks, and returns structured Claude Code task data for the COO briefing.

Sub-skill invoked by the COO. Searches Gmail for business-relevant emails, categorizes them, autonomously handles infrastructure alerts and noise, drafts replies for support and opportunity emails, and returns structured email highlights and escalation items for the COO briefing.

Draft publication-ready content with anti-AI quality enforcement. Runs Personal Voice Protocol before Substack/LinkedIn drafts to gather real material AI cannot fabricate. Applies a five-pass Quality Gate that scans for banned patterns, fixes rhythm, and verifies personal material before presenting any draft. Synthesizes from the observation log into platform-specific formats: Substack, LinkedIn, Medium. Always reads voice.md and experiment-thesis.md before generating output.

Optimize a Shopify App Store listing for maximum installs. Helps with app title (30 chars), subtitle (62 chars), keywords (20 terms), description copy, screenshot strategy, and demo video planning. Use when user needs help with app store listing, ASO, keywords, app description, screenshots, or conversion rate optimization.

Track and analyze the Autonomy Score — the experiment's primary KPI. Measures what percentage of Mentilead operational decisions required no human input over a rolling period. Three modes: update decision counts, review the current score with chapter-appropriate context (5-second check), or analyze trends across months. Use when updating the autonomy log, checking the score, or analyzing decision patterns over time.

Plan and execute content marketing strategy for Shopify app growth. Generates content ideas, creates content calendar, maps content to funnel stages, and tracks distribution. Use when user needs help with blog posts, content calendar, SEO strategy, content ideas, content distribution, Reddit strategy, or comparison articles for their Shopify app.

Manage marketing experiments with ICE scoring for Shopify app growth. Create, prioritize, track, and analyze experiments across all marketing channels. Maintains experiment backlog, enforces limits, and documents learnings. Use when user wants to run a marketing test, prioritize experiments, review experiment results, manage their experiment backlog, track a hypothesis, check ICE scores, or get experiment suggestions.

Initialize Mentilead GrowthOS marketing system for Shopify apps. Creates the marketing/ directory structure with portfolio-level and per-app state. Supports single-app and multi-app portfolios. Use when user mentions "growthOS", "marketing setup", "initialize marketing", "start marketing", "add app", or when marketing/ directory doesn't exist.

Validate a Shopify app idea before building it. Analyzes competitive landscape, identifies underserved merchants from competitor reviews, maps demand signals from forums and communities, and produces a go/no-go recommendation with evidence. Use when user says "app idea", "should I build", "validate idea", "next app", "market gap", or "is there demand for".

Track and analyze funnel metrics for a Shopify app. Updates weekly metrics, compares against benchmarks, identifies funnel bottlenecks, and recommends optimizations. Use when user wants to update metrics, analyze performance, identify bottlenecks, or compare against Shopify benchmarks.

Recommend the next highest-impact marketing action based on current phase, funnel metrics, and recent activity. Read-only analysis — identifies the single most impactful thing to work on right now. For cross-domain briefings covering all domains simultaneously, use the COO skill instead.

Build and manage targeted cold outreach campaigns for Shopify app acquisition. Creates personalized email sequences, identifies target merchant segments, and tracks outreach results. Use when user needs help with cold email, outreach campaigns, finding prospects, email templates, or direct merchant acquisition.

Build and manage partnership channels for Shopify app growth. Identifies complementary apps, agencies, and industry experts. Manages outreach pipeline and tracks partnership value. Use when user needs help with partnerships, cross-promotion, referral programs, agency relationships, or channel development.

Develop positioning, ICP, and jobs-to-be-done research for a Shopify app. Guides through customer segmentation, competitive analysis, JTBD interviews, and positioning statement creation using April Dunford's framework. Use when user needs help with positioning, ICP, target customer, competitive analysis, differentiation, or messaging strategy for their Shopify app.

Acquire and manage reviews and social proof for Shopify apps. Build review acquisition strategy with timing triggers, ensure Shopify policy compliance, create response templates for all review types, and track review impact on growth. Use when user needs help getting reviews, responding to reviews, review strategy, social proof, review compliance, or review milestones for their Shopify app.

Track signals from the enterprise agentic AI landscape — analyst reports, production case studies, failure postmortems, vendor announcements — and surface contradictions or confirmations with the Mentilead experiment. Three modes: log a signal (under 60 seconds), review last 60 days grouped by classification, or generate content angles bridging enterprise signals to personal experiment findings. Feeds the practitioner's dual perspective.

Show current GrowthOS marketing dashboard with key metrics, active experiments, this week's priorities, channel performance, and health indicators. Read-only display comparing metrics against Shopify benchmarks.

Conduct a structured weekly marketing review for a Shopify app. Reviews metrics, experiments, channel performance, and learnings. Updates memory with new insights and plans next week's priorities. Includes mood check for burnout prevention. Use when user wants to do a weekly review, marketing retrospective, weekly check-in, or plan their marketing priorities for the coming week.