ads-meta

name	ads meta
description	Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 46 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Triggers on: "Meta Ads", "Facebook Ads", "Instagram Ads", "Advantage+", "Meta campaign", "Meta audit", "FB ads"

/ads meta — Meta Ads Deep Analysis

46-check audit of Meta (Facebook/Instagram) advertising accounts.

Usage

/ads meta

Process

1. Collect Meta Ads data (Ads Manager export, Events Manager screenshot, EMQ scores)
2. Evaluate all applicable checks as PASS, WARNING, or FAIL
3. Calculate Meta Ads Health Score (0-100)
4. Generate findings report with action plan

What to Analyze

Pixel / CAPI Health (30% weight)

• Meta Pixel installed and firing on all pages
• Conversions API (CAPI) active (30-40% data loss without it post-iOS 14.5)
• Event deduplication configured (event_id matching, >=90% dedup rate)
• Event Match Quality (EMQ) >=8.0 for Purchase event
• All standard events configured (ViewContent, AddToCart, Purchase, Lead)
• Custom conversions created for non-standard events
• Aggregated Event Measurement (AEM) configured for iOS
• Domain verification completed
• Server-side events include customer_information parameters
• Pixel fires with correct currency and value parameters

Creative (30% weight)

• =3 creative formats active (image, video, carousel, collection)

• =5 creatives per ad set (Meta recommendation)

• Creative fatigue detection: CTR drop >20% over 14 days = FAIL
• Video creative: 15s max for Stories/Reels, 30s max for Feed