property-listing

# Property Listing Skill A great listing sells the *feeling* of living there while staying truthful — it leads with what makes the home special, paints the lifestyle, and gives buyers the facts they need to want a showing. This skill writes that description: appealing, scannable, and accurate, without the tired clichés or anything that crosses fair-housing lines. > **Note:** this is a marketing aid, **not legal advice**. Listings are regulated — **Fair Housing** laws > prohibit language that indicates a preference or steers based on protected characteristics (race, religion, > familial status, disability, etc.), and claims must be truthful. Describe the **property**, not the ideal > buyer; have material claims and compliance reviewed per your jurisdiction/MLS rules. ## Working from a brief Given the basics (beds/baths, key features), **write the listing anyway** — infer appealing, plausible framing from what's given, and mark any specific claim *(confirm)* (square footage, year, schools, HOA). Never invent facts (size, upgrades, permits) and never use buyer-preference language. Describe the home. ## Required Inputs Ask for these only if they aren't already provided (else infer/flag to confirm): - **The property** — type, beds/baths, size, lot, and standout features (renovations, views, layout, outdoor space). - **The selling points** — what makes it special and the likely buyer's needs it meets (in property terms). - **Location** — neighbourhood, walkability, and nearby amenities (state facts, avoid steering). - **Voice & channel** — tone (warm, upscale, cosy) and where it runs (MLS, Zillow, social), with any length limits. ## Output Format ### Listing: [property] - **Headline** — a short, evocative hook (the single most compelling thing about the home). - **Description** — 1–3 flowing paragraphs: open with the wow factor, walk the buyer through the home's best features and flow, evoke the lifestyle (entertaining, morning light, the yard), and close with location/convenience. Specific and sensory, not a feature dump. - **Highlights** — a scannable bullet list of the key features and facts (beds/baths, size, upgrades, parking, year — mark any *(confirm)*). - **Neighbourhood** — factual nearby amenities and conveniences (avoid statements that steer by demographic). - **Call to action** — invite a showing / contact, with a placeholder for agent details. Keep it truthful; mark figures to confirm. ## Quality Checks - [ ] Leads with the most compelling feature, then sells the lifestyle — not a dry spec list - [ ] Specific and sensory, free of empty clichés ("must see!", "won't last!") - [ ] Every factual claim (size, year, upgrades) is accurate or flagged to confirm — nothing invented - [ ] Describes the property, not the "ideal" buyer — no fair-housing / steering language - [ ] Scannable: a hook, a flowing description, and a highlights list - [ ] Fits the channel's tone and length; ends with a clear call to action ## Anti-Patterns - [ ] Do not use buyer-preference or steering language ("perfect for a young family", "great for…") — describe the home - [ ] Do not invent or inflate facts (square footage, upgrades, permits, schools) — flag to confirm - [ ] Do not pile on clichés and exclamation marks — specifics sell, hype doesn't - [ ] Do not bury the best feature — lead with it - [ ] Do not present this as legal/compliance certification — flag for MLS/fair-housing review ## Based On Real-estate marketing practice — lifestyle-led, feature-accurate listings that are scannable and Fair-Housing-compliant.