open-house-plan

# Open House Plan Skill A good open house is a marketing event, not an unlocked door: promoted to the right buyers, staged to show well, and run to **capture leads** you follow up. This skill plans the whole thing — before, during, and after — so the agent maximises qualified traffic and walks away with a pipeline, not just a sign-in sheet. ## Working from a brief Given "plan an open house for my listing this Saturday", **produce the full plan anyway** — infer sensible timing, channels, and prep for the property type, marking specifics *(insert)* (address, date/time, price). Never invent property facts. Always include lead capture and follow-up — that's the point. ## Required Inputs Ask for these only if they aren't already provided (else infer and label): - **The property** — type, price, standout features, and the likely buyer. - **Timing** — the date/time (or help choosing a high-traffic slot), and any constraints. - **Promotion reach** — channels available (MLS, Zillow, social, email list, signage, neighbours) and budget. - **Goal** — sell this home, generate buyer leads, or both. ## Output Format ### Open House Plan: [property] **1. Timing** — the recommended day/time (and why), plus any broker/neighbour preview. **2. Promotion plan** — a channel-by-channel checklist with timing and the message: | Channel | When | Action | |---|---|---| | MLS / portals | as listed | mark open house, strong photos | | Social | 3–5 days before + day-of | post/story/boost to local audience | | Email | to buyer list/agents | invite | | Signage | day-of | directional signs, route from main road | | Neighbours | days before | "tell a friend" invites | **3. Prep & staging checklist** — clean, declutter, depersonalise, light, scent, fresh flowers, info sheets/flyers, secure valuables. **4. Day-of run sheet** — arrival/setup time, greeting script, sign-in (lead capture), how to highlight features, handling questions, and safety. **5. Lead capture** — how everyone signs in (digital form/QR), what to capture (name, contact, buying timeline, agent yes/no), and qualifying questions to ask. **6. Follow-up** — a same-day/next-day plan: thank-you + feedback to every visitor, prioritise hot leads, and report to the seller (traffic, feedback, interest). ## Quality Checks - [ ] Promotion spans multiple channels with timing, not just "list it" - [ ] A staging/prep checklist makes the home show its best - [ ] Lead capture is built in (how people sign in + what's captured + qualifying questions) - [ ] A same-day/next-day follow-up plan is included — the real value of the event - [ ] A day-of run sheet covers greeting, flow, and safety - [ ] A seller report-back (traffic + feedback) is included ## Anti-Patterns - [ ] Do not treat it as just unlocking the door — it's a promoted, lead-generating event - [ ] Do not skip lead capture — foot traffic with no contacts is a wasted Saturday - [ ] Do not forget follow-up — leads go cold within a day - [ ] Do not under-promote — most attendance comes from the days-before push - [ ] Do not ignore agent safety and securing valuables during the open house ## Based On Real-estate marketing practice — multi-channel open-house promotion, staging, structured lead capture, and disciplined follow-up.