| name | marketing-swarm |
| description | Coordinated multi-agent marketing campaigns for RunSmart. Spawns specialist teammates for copywriting, SEO, social media, email sequences, and analytics. Use for product launches, content campaigns, growth experiments, or any marketing effort requiring parallel channel execution.
|
| metadata | {"short-description":"Multi-agent marketing with copy, SEO, social, email, and analytics specialists."} |
When Claude should use this skill
- Launching RunSmart to a new market or audience
- Creating coordinated multi-channel marketing campaigns
- Preparing app store listings, landing pages, and social presence
- Running growth experiments across multiple channels
- User asks for "marketing plan" or "launch strategy"
Team Compositions
Full Launch Swarm (5 agents)
| Role | Focus | Outputs |
|---|
| Strategist (lead) | Campaign strategy, messaging, positioning | Campaign brief, timeline |
| Copywriter | Headlines, body copy, CTAs | Landing page copy, app descriptions |
| SEO Specialist | Keywords, schema, meta tags | SEO audit, keyword map, structured data |
| Social & Community | Platform-specific content | Post calendar, thread scripts, community plan |
| Email & Retention | Sequences, triggers, segmentation | Welcome series, re-engagement flows |
Content Sprint Swarm (3 agents)
| Role | Focus | Outputs |
|---|
| Strategist (lead) | Content calendar, topics | Editorial calendar |
| Writer | Blog posts, guides | Long-form content drafts |
| Distributor | Repurpose, schedule | Social snippets, email digests |
RunSmart Campaign Templates
Template 1: App Launch
Campaign: RunSmart PWA Launch
Target: Beginner runners, ages 25-45, mobile-first
Channels: App Store (PWA), Social (Twitter, Instagram, Strava), SEO, Email
Tasks:
1. [Strategist] Define positioning: "AI running coach in your pocket"
2. [Copywriter] Homepage hero copy + 3 feature sections (blocked by 1)
3. [Copywriter] App store/PWA description + screenshots plan (blocked by 1)
4. [SEO] Keyword research: running coach, training plan, couch to 5k
5. [SEO] Schema markup for app, FAQ, how-to (blocked by 4)
6. [Social] Launch thread for Twitter/X (blocked by 2)
7. [Social] Strava club setup + community guidelines
8. [Email] Welcome sequence: onboarding → first plan → first run (blocked by 2)
Template 2: Feature Announcement
Campaign: [New Feature] Announcement
Tasks:
1. [Strategist] Value prop for feature, target segment
2. [Copywriter] In-app announcement + changelog entry
3. [Social] Announcement posts per platform
4. [Email] Feature highlight email to existing users
Template 3: Content-Led Growth
Campaign: SEO + Content for organic growth
Tasks:
1. [SEO] Keyword gap analysis vs competitors (Nike Run Club, Strava, Runkeeper)
2. [Writer] 5 pillar articles: training plans, recovery, GPS tracking, coaching, motivation
3. [SEO] Internal linking strategy + meta optimization (blocked by 2)
4. [Distributor] Social snippets from each article (blocked by 2)
5. [Email] Content digest for subscribers (blocked by 2)
Channel-Specific Guidelines
PWA Distribution
- Web install prompt optimization (beforeinstallprompt)
- Google Play Store via TWA (Trusted Web Activity)
- Apple "Add to Home Screen" guidance
- PWA listing on stores.pwabuilder.com
Running Community Channels
- Strava: Club, segments, challenges
- Reddit: r/running, r/C25K, r/AdvancedRunning
- Parkrun: Local community partnerships
- Running forums: LetsRun, Fellrnr
SEO for Running Coach Apps
- Target long-tail: "free AI running coach app", "personalized training plan"
- Programmatic SEO: city-specific pages ("running coach [city]")
- FAQ schema for common questions
- How-to schema for training guides
Messaging Framework
Primary: "Your AI running coach — personalized plans that adapt to you"
Secondary: "Train smarter, not harder"
Proof points:
- AI-powered personalized training plans
- Adapts to your progress and recovery
- Works offline as a PWA
- Free to start, no equipment needed
Metrics & Success Criteria
- Landing page → install conversion: target 15%+
- Email open rates: target 35%+
- Social engagement rate: target 3%+
- Organic traffic growth: 20% month-over-month
- App installs: 200/month from organic
Integration with Existing Skills
- Use
copywriting skill for headline/CTA generation
- Use
seo-audit skill for technical SEO checks
- Use
email-sequence skill for drip campaign design
- Use
social-content skill for platform-specific posts
- Use
pricing-strategy skill for monetization planning
- Use
launch-strategy skill for go-to-market timeline
