| name | review-response |
| description | Writes professional responses to positive and negative online reviews across Google, Yelp, and social platforms to build trust and reputation. |
| allowed-tools | Read Write Glob |
| metadata | {"author":"matthewhitcham","version":"1.0"} |
Review Response
When to Use This Skill
Use this skill when you need to:
- Write professional responses to positive reviews to reinforce loyalty
- Craft diplomatic responses to negative reviews that protect your reputation
- Create a review response framework for consistent, timely replies
- Handle fake or unfair reviews with appropriate responses
DO NOT use this skill for soliciting reviews, managing review platforms, or crisis communication. This is for writing individual review responses.
Core Principle
EVERY REVIEW RESPONSE IS WRITTEN FOR TWO AUDIENCES — THE REVIEWER AND EVERY FUTURE CUSTOMER WHO READS IT. YOUR RESPONSE REVEALS MORE ABOUT YOUR BUSINESS THAN THE REVIEW ITSELF.
Phase 1: Review Context
Understand the review before crafting a response.
Required Inputs
| Input | What to Ask | Default |
|---|
| Platform | "Where is the review? (Google, Yelp, Facebook, G2, Trustpilot, social media)" | Google |
| Rating | "What star rating or sentiment?" | No default |
| Review text | "Paste the full review text." | No default |
| Customer known? | "Do you know who this customer is? Any context on their experience?" | Unknown |
| Legitimate? | "Is this review from a real customer?" | Assumed real |
| Business name | "What is your business name?" | No default |
GATE: Read the full review before drafting a response.
Phase 2: Draft Response
Write the response following platform-appropriate guidelines.
Positive Review Response (4-5 stars)
## Response Template: Positive Review
Hi [Name],
[Specific acknowledgment of what they mentioned — do not be generic].
[Personal touch — reference their experience, the product they bought, or the result they got].
[Future invitation — "We look forward to..." or "Next time you visit..."].
Thank you for taking the time to share this!
[Your name], [Business Name]
Rules for positive responses:
- Respond within 48 hours
- Reference something specific from their review (proves you read it)
- Keep it to 3-5 sentences — warm but not excessive
- Do NOT ask for anything (no "tell your friends" or "come back soon")
- Use their name if provided
Negative Review Response (1-3 stars)
## Response Template: Negative Review
Hi [Name],
Thank you for sharing your experience — I am sorry it did not meet your expectations.
[Acknowledge the specific issue they raised without being defensive].
[State what you are doing about it OR invite them to connect offline].
I would like to make this right. Please reach out to me directly at [email/phone] so I can help.
[Your name], [Business Name]
Rules for negative responses:
- Respond within 24 hours
- NEVER argue, blame, or get defensive in a public response
- Acknowledge the issue specifically — "We are sorry your order was late" not "We are sorry you had a bad experience"
- Move the conversation offline — provide a direct contact method
- Keep it under 5 sentences — long defensive responses look worse
- Do NOT offer compensation publicly (do it privately)
Mixed Review Response (3 stars)
Hi [Name],
Thanks for the honest feedback. I am glad [positive element they mentioned] worked well for you.
Regarding [issue they raised] — that is helpful to know and something I am working to improve.
If you have any other suggestions, I would love to hear them at [contact].
[Your name], [Business Name]
Fake/Unfair Review Response
Hi [Name],
I appreciate you taking the time to leave feedback. I was unable to find a record matching this experience in our system.
If you could reach out to me directly at [email], I would love to look into this and make it right.
[Your name], [Business Name]
Then flag the review for removal through the platform's dispute process.
GATE: Present the draft response for approval before posting.
Phase 3: Polish
Refine the response and check for common pitfalls.
Response Checklist
- [ ] Does the response address the specific points in the review?
- [ ] Is the tone professional and empathetic (not defensive)?
- [ ] Is it under 5 sentences? (Shorter is almost always better)
- [ ] Does it use the reviewer's name?
- [ ] Does it avoid disclosing private customer details?
- [ ] For negative reviews: is there an invitation to resolve offline?
- [ ] Would you be comfortable if this response went viral?
Words to Avoid in Review Responses
- "Actually..." (sounds defensive)
- "Our policy states..." (sounds corporate and cold)
- "You should have..." (blames the customer)
- "Unfortunately..." (starts with negativity)
- "As I already explained..." (sounds dismissive)
Phase 4: Review Management System
Set up an ongoing review monitoring and response process.
Response Cadence
- Negative reviews: Respond within 24 hours
- Positive reviews: Respond within 48 hours
- All reviews: Check platforms every business day
Review Tracking
## Review Log
| Date | Platform | Rating | Theme | Response Sent | Resolved? |
|------|----------|--------|-------|--------------|-----------|
| [Date] | [Platform] | [Stars] | [Issue/Praise] | [Date] | [Y/N] |
Monthly Review Summary
- Total reviews received this month
- Average rating trend
- Common themes (positive and negative)
- Outstanding unresolved negative reviews
Anti-Patterns
- Copy-paste responses — identical replies to every review look automated and uncaring. Personalize each one.
- Arguing publicly — you will never win a public argument with a reviewer. Even if you are right, you look petty.
- Ignoring negative reviews — silence reads as "we do not care." Always respond.
- Over-explaining — a paragraph of excuses makes you look worse. Acknowledge, apologize, offer to fix, done.
- Delayed responses — a response 3 weeks later looks like you do not monitor reviews.
Recovery
- Review contains false information: Respond calmly, state the facts briefly, and invite offline resolution. Flag for platform removal.
- Customer escalates after response: Move to direct communication immediately. Do not continue the public thread.
- User gets emotional reading negative reviews: Write the response, wait 1 hour, then re-read before posting. Never respond in the moment.
- Too many reviews to respond to individually: Prioritize: all negative reviews, then positive reviews with specific detail. Skip one-word positive reviews if time is limited.
- Competitor leaving fake reviews: Document the pattern, report to the platform, and do NOT call it out publicly.
