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CRO principles, A/B testing, landing page optimization, and user experience improvements.
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Based on SOC occupation classification
Orchestrates a professional reporting workflow by combining design system intelligence with high-fidelity PDF generation.
Use this skill when visual quality and design identity matter for a PDF. CREATE (generate from scratch): "make a PDF", "generate a report", "write a proposal", "create a resume", "beautiful PDF", "professional document", "cover page", "polished PDF", "client-ready document". FILL (complete form fields): "fill in the form", "fill out this PDF", "complete the form fields", "write values into PDF", "what fields does this PDF have". REFORMAT (apply design to an existing doc): "reformat this document", "apply our style", "convert this Markdown/text to PDF", "make this doc look good", "re-style this PDF". This skill uses a token-based design system: color, typography, and spacing are derived from the document type and flow through every page. The output is print-ready. Prefer this skill when appearance matters, not just when any PDF output is needed.
Specialized in creating high-converting instructional videos and software tutorials using structured scripts and automated production.
Design intelligence for marketing UI/UX with custom design system generation.
Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Use when the user wants to build a presentation, convert a PPT/PPTX to web, or create slides for a talk/pitch. Helps non-designers discover their aesthetic through visual exploration rather than abstract choices.
Marketing analytics, attribution models, KPI tracking, dashboards, and data-driven decision making.
| name | conversion-optimization |
| description | CRO principles, A/B testing, landing page optimization, and user experience improvements. |
| allowed-tools | Read, Glob, Grep |
Systematically improve conversion rates through testing and optimization.
| Phase | Activities | Output |
|---|---|---|
| Research | Analytics, heatmaps, surveys | Insights |
| Hypothesis | Identify opportunities | Test ideas |
| Prioritize | ICE/PIE scoring | Roadmap |
| Test | A/B, multivariate | Data |
| Analyze | Statistical analysis | Learnings |
| Implement | Roll out winners | Improvements |
| Method | Reveals |
|---|---|
| Analytics | Where users drop off |
| Funnel analysis | Conversion blockers |
| Heatmaps | Click/scroll patterns |
| Session recordings | User behavior |
| Form analytics | Field-level drop-off |
| Method | Reveals |
|---|---|
| User surveys | Motivations, concerns |
| Exit surveys | Why they left |
| User interviews | Deep insights |
| Usability tests | Friction points |
| Customer support | Common objections |
| Element | Best Practice |
|---|---|
| Headline | Clear value proposition |
| Subheadline | Supporting benefit |
| Hero image/video | Relevant, emotional |
| CTA | Visible, action-oriented |
| Trust signals | Logos, security badges |
| Section | Purpose |
|---|---|
| Hero | Capture attention |
| Benefits | Why it matters |
| Features | What you get |
| Social proof | Why trust us |
| FAQ | Overcome objections |
| CTA | Convert |
| Element | Check |
|---|---|
| Single focus | One goal per page |
| Clear headline | Value in 5 seconds |
| Benefit-driven | Not feature-focused |
| Strong CTA | Action verb, contrast color |
| Social proof | Testimonials, logos |
| Trust signals | Security, guarantees |
| Mobile-optimized | Responsive, fast |
| Minimal navigation | Reduce distractions |
| Element | Best Practice |
|---|---|
| Color | Contrast with page |
| Size | Large enough to tap (44px+) |
| Copy | Action verb + value |
| Position | Above fold, after key info |
| Whitespace | Breathing room around |
| Formula | Example |
|---|---|
| Action + Benefit | "Get My Free Guide" |
| Action + Urgency | "Claim Your Spot Now" |
| First person | "Start My Free Trial" |
| Specific | "Download the 10-Step Checklist" |
| Principle | Implementation |
|---|---|
| Fewer fields | Only ask what's necessary |
| Smart defaults | Pre-fill when possible |
| Inline validation | Real-time feedback |
| Clear labels | Above field, not inside |
| Progress indication | For multi-step |
| Mobile-friendly | Proper input types |
| Essential | Nice to Have | Remove |
|---|---|---|
| Company | Fax | |
| Name | Phone | Title |
| Password | Industry | Address |
| Priority | Element |
|---|---|
| High | Headlines, CTAs, offers |
| Medium | Images, layout, copy |
| Low | Colors, button size |
| Factor | Minimum |
|---|---|
| Sample size | Statistical significance |
| Duration | 1-2 full business cycles |
| Visitors/variation | 100+ conversions each |
| Confidence | P-value | Use |
|---|---|---|
| 95% | < 0.05 | Standard |
| 99% | < 0.01 | High stakes |
| 90% | < 0.10 | Early indicators |
| Factor | Question | Score 1-10 |
|---|---|---|
| Impact | How much will it move the needle? | |
| Confidence | How sure are we it'll work? | |
| Ease | How easy to implement? |
| Factor | Question |
|---|---|
| Potential | How much improvement possible? |
| Importance | How valuable is this page? |
| Ease | How hard to test? |
| Principle | Application |
|---|---|
| Scarcity | Limited time/quantity |
| Social proof | Testimonials, numbers |
| Authority | Expert endorsements |
| Reciprocity | Free value first |
| Commitment | Small yeses before big |
| Liking | Relatable brand |
| Bias | How to Use |
|---|---|
| Anchoring | Show original price |
| Loss aversion | Frame as avoiding loss |
| Bandwagon | "Join 10,000+ customers" |
| Default | Pre-select recommended |
| Load Time | Bounce Impact |
|---|---|
| 1-3 seconds | Baseline |
| 3-5 seconds | +32% bounce |
| 5-10 seconds | +90% bounce |
| 10+ seconds | +123% bounce |
| Action | Impact |
|---|---|
| Compress images | High |
| Lazy loading | Medium |
| Minify CSS/JS | Medium |
| CDN | High |
| Caching | High |
| Tool | Purpose |
|---|---|
| Google Optimize | A/B testing (free) |
| Optimizely | A/B testing (enterprise) |
| VWO | A/B testing + insights |
| Hotjar | Heatmaps, recordings |
| Crazy Egg | Visual analytics |
| Unbounce | Landing page builder |
| Typeform | Form optimization |
Remember: CRO is a process, not a project. Continuous testing and iteration beats one-time optimization.
